Chennai, Apr22 : Salman Khan starrer Radhe release simultaneously on OTT and in theatres for Eid ( May 13) might not get backing from Tamil Nadu exhibitors . In the South, single screen theatres outnumber multiplexes.The Tamil Nadu exhibitors Association which the Multiplex theatre association too works in tandem is unlikely to agree to screen Salman Khan Radhe ( directed by Prabhudeva) along with release on pay per view on Zee Plex. Doing this will open the gates for Tamil film producers to follow suit.
The release of Surya's Soorarai Pottru on OTT first led to heavy backlash from exhibitors. The release of Vijay's Master in theatres came as a relief. The newly formed active Producer's body is rooting for producer's right to screen films on platforms of their choice and not agreed to give in writing that any film released in theatre will have a lock-in period of 50 days before release on OTT. This body had managed the digital server agencies to levy the virtual print fee from producer's.
If the Radhe system is implemented, many producers would go in for this in Tamil Nadu. The TN exhibitors decided to keep open the theatres despite night curfew with at least one screen functioning. Karthi's Sulthan and Dhanush Karnan is still being screened in the theatres. A few more small budget films might get released.
Sasikumar's MGR Magan which was to release coming Friday has postponed the release. Sivakarthikeyan's Doctor is said to premiere on Amazon Prime after the new restrictions came in place. The alarming spike in Covid infection cases in Tamil Nadu and 40% is accounted by Chennai.
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