99 songs fails to satisfy the legions of ARR 's fans as it is not the music but the way the film has not been to able to tap the wonderful story line and make it into a valuable addition to ARR's achievements .
The target audience is the scores of ARR music lovers who identify him with the wonderful music that he gave for films. To most of them , the music and lyrics can be so good only if ARR has that something inside him. Now that man is writing and producing a film - 99 songs. trailer shows it's a love story. Lead pair looks wonderful. You go in expecting a romantic saga with ARR in full blast. You then realise that ARR songs or BGM alone cannot give you what you are expect. You realise that the director is the man who works the magic of the ARR . Sadly, ARR choice of a director came out wrong.
The film plot has a wide range of emotions in it. I think a director of some one like Mahesh Bhatt ( not because there is a Bhat in the cast) or someone whose film's are know to mix music with emotions. You have to give due credit that the song placement is no where wrong.
The second half drags and tests your patience. O Aashiqa, Sophia and the jazz number are the three takeaways from the film. If there a music video of 99 , then buy it play it be happy that ARR is the Mozart that we all love. For 99 film means only ARR and not Vishesh the director or any of the others involved in it, that way ARR has failed. So why go through it.
PS I saw the HINDI version. Some say the Tamil one is badly dubbed. Wonder what the need for Tamil- Telugu ones. The entire starcast is Bollywood .
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