July 23rd is Suriya’s B ’Day. Karuppu Teaser will be released. Apart from Suriya’s fans, the large section of the viewing community is waiting. They are waiting to hear the BGM score by Sai Abhayankkar. This will be the first film among the 17 films that he has signed, that will get a taste of public opinion or rather the film music lovers. He has signed 17 Tamil – Telugu-- Malayalam films and a Hindi film . No official confirmation yet. Sai Abhyankkar's hit song is "Katchi Sera", a Tamil indie fusion single clocked 200 million views on YouTube. He also achieved significant success with his second single, "Aasa Kooda" with 100 million views. On this two hits, Kollywood has signed him. Now a different take on this 20 year GENIUS, Read On,
Sai
Abhyankkar will not be the next big thing!
Hearing
works outside of his indie singles reveals that he plays by the gallery.
Future of
music ? Even if all the PR and talent agencies try to force that narrative down
my throat, I will not buy it.
It is fairly
obvious that he has the support of reputable talent agencies in order to
guarantee that they create a monopoly.
There is no
way in hell that someone could sign thirteen film deals without releasing a
single one.
In order to
create a monopoly in the mainstream music industry, CAA, Route, and ThinkMusic
use him as a pawn for the next fifteen years.
He secured a
600 crore project despite not demonstrating to the audience that he is capable
of scoring such magnum opus projects.
The purpose
of Sai Abhyankkar is to prevent any underground, genuine indie, or
underprivileged musicians from becoming major music directors in the
mainstream.
They are
already working around the clock to improve his image and force him to attend
all award shows, paying major magazines to feature him, and getting ongoing
advice from reputable Hong Kong agencies, so they will somehow succeed in this
story of positioning him as the next big thing. His portfolio as an assistant
to ARR, Anirudh, and GVP, Magesh, who leads think indie, almost constantly
posts about Sai Abhyankkar on an hourly basis, ensuring and paying foreign
regional FMs to play Sai Abhyankkar records.
Lobbying
takes place for every major film to place him as the MD.
It's not
just Route!
He has
multiple agencies to help him out!
He receives
fashion advice from a HK agency that works with artists such as Jackson Wang.
He also has
some excellent programmers, whom he has not credited in any of his previous
works.
You may
wonder he isn't from that big of a family?
As long as
they have a respectable background, all of these talent agencies and label
deals look for the ideal nepo kid, regardless of whether they are ARR or HJ
kids.
So why did
not Ameen (AR Rahman son) and Nicholas (Harris Jayaraj son) grow to be as
famous as Sai?
The simple
answer is that they knew it would backfire, so they did not want to do that.
Mark my
words, I am not a prophet, but when there is a monopoly, there will be a strong
force to break it. Someone will undoubtedly emerge from a non-musical
background and challenge Sai Abhyankkar within the next 5 or 6 years.
Until then,
Sai Abhyankkar can enjoy his monopoly. He or she, whoever, may give him and his
executives a reality check.
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