All about South Indian Movies news in the right perspective from a veteran film journalist
Tuesday, July 23, 2024
Documentary on S S Rajamouli angers Telugu viewers - Rajini confirms Vettaiyan delay
Monday, July 22, 2024
Indian 2 on August 2 - Thalapathy backs Chiyaan rival film - Cheran in Tovino film
Monday, September 27, 2021
OTT and Hindi dubbing rights saves flop Tamil films
Laabam and Thalaivi, two Tamil films, rejected by the theater going audience , was a profit earner for the producer- thanks to OTT - Hindi dubbing and Satellite rights. The main reason for this is presence of Vijay Sethupathi in Laabam and Kangana Ranaut in Thalaivi who have become the favourite of the OTT platforms. In case of Vijay Sethupathi, the reason is that his presence as villainy - character actor across multiple languages and opposite top Stars has given him a pan Indian image and hence the OTT platforms believe that the film of his will get viewers in non Tamil languages.
The business details of Laabam is - Rs 10 crores invested by Seven Seas banner and Rs 10 cr remuneration of Vijay Sethupathi. Big payment made- Rs 2 cr to director Jananathan - Rs 1 cr to Sruthi Haasan and Rs 50 lakhs to Music director D .. On the table profits - Total Rs 18.50 cr . Breakup : Rs 8 cr from Netflix, Hindi dubbing rights - Rs 2 cr, Sun TV - Rs 6 cr and overseas Rs 50 lakhs. Theater revenue : Rs 3.5 cr got as MG from distributors for theater release ( though need not be given but will be refunded since it is a disaster. Close to Rs 1 cr on publicity and Qube charges for distribution by producers in many areas were also added to loss. Out of Rs 6.50 cr on table profit, nearly 5 crores had to be forgone due to theater loss. Net Result is that Vijay Sethupathi is left with Rs 5 cr . In short if he was just an actor he would made Rs 10 cr .
If Netflix and Hindi dubbing rights money was not so huge, Laabam would have left producer with just Rs 3.5 cr . It was Vijay Sethupathi's pan South presence that saved the day.
Thalaivi was produced at Rs 75 cr ( including Rs 10 cr incurred for interest due to shooting being stopped due to Covid 19) The film was bought by Zee for Rs 85 crores. The film was certified in Tamil - Telugu versions. Producers made a profit before release. Zee sold the film on a profit sharing basis to Trident Arts. Two weeks theater run in Tamil Nadu is sort of no loss - no gain for distributor- Zee. If producers had not got the Zee deal, and followed the four week window norm by theaters plus OTT , they would have got not more more than Rs 45 cr ore from OTT.
Presence of Kangana Ranaut ( said to have been paid close to Rs 30 crores for dual versions) had got Zee intrested in the Jayalalithaa biopic. Apart from the sale to Netflix and Amazon OTT which gave Rs 42 crore , Zee would market the film's Telegu- Tamil versions in all the four South languages TV channels it owns. It also will screen in the Zee's multiple Hindi channels.
Tuesday, August 24, 2021
Boomika review : NETFLIX hell bent on giving Tamil cinema a bad name on a pan-Indian level
Boomika is yet another con game by putting names like Karthik Subburaj as the presenter of the film and then hyping it as Eco Thriller. Happens to be Aishwarya Rajesh 25th film ( as if all she did so far were gems). Yet another reason is director Rathindra Prasad who directed an episode in Navarasa.
Rathindra Prasad does what he did in Navarasa. He started off well and concentrated on the camera- music - editing ( but somehow the CGI looked bad). He mucked up the content. Now such films get made and sold to an unsuspecting Netflix by a super marketing hype . First you put across the subject - not just horror but eco- horror. Bhoomi (Earth) takes revenge on those who play with it. Right stuff for all the educated environmentalists and those who eat only organic food and use only paper bags. They are the ones who pay Rs 800 PM for subscription. Second is cast- Aishwarya Rajesh. She takes up women centric roles and mind you not the Nayanthara type but that of a bold women fighting for a cause. This is her 25th film and a eco mixed horror film is just the thing. Last but not least is Kartik Subburaj . He is a champion of causes- don't you remember Mercury ?. ( for a living he will do a masala dishoom movie with likes of Rajnikant and Vikram). As a producer, he picks only the best . ( Penguin was a horror film that Amazon picked up despite such bad content just coz it had Keerthi. Last minute addition was Rathindra Prasad the director. If Mani Ratnam can pick him then he is best.
Netflix falls for this hype. Result is Boomika. A film which has no horror to keep you rooted and a bunch of characters who do some clowning. I think the director himself turned a critic and put in a dialogue - First time a psychologist who psych's the ghost.
This is what happens through out. Now a flashback sequence makes a good watch as the girl who plays the one with autism does a neat job and so also her father. I think her name is Avantika
In case you are so immersed in the horror aspect, director brings you back to the core theme - Mother Nature and need to preserve it. The film has been dubbed into several languages ( I saw it the next day after I saw the Tamil). Netflix is hell bent on giving Tamil cinema a bad name all over India.
Thursday, July 22, 2021
Vijay Sethupathi films for Sun TV- Netflix ?
Vijay Sethupathi films that have been completed are to come straight on Sun TV channel and later on Netflix. This news comes soon after Sun Pictures is said to have signed a three film deal with Sivakarthikeyan, the other young draw of Tamul cinema. The next film of Vijay Sethupathi to come on OTT ia the sci-fi comedy film Annabele Subramniam in which he plays a double role and directed by Deepak Sunderajan. Tapsee Pannu has the major chunk of the film says sources. The fact that Tapsee Pannu is also a big draw on OTT is a major contributor to the film getting lucrative offers from OTT. Her Hassen Dilruba recently released is a hit on OTT.
Vijay Sethupathi's Ranasingam came on Zee5 as pay per view and despite this it did reasonably well. The film content was however seen as not suited for OTT viewers. Next in line is Thuglak Durbar in Sun - Netflix and followed by the Deepak Sunderajan film. After that the next OTT release is Kadaisi Vivasayi of Sethupathi. According to trade, Vijay Sethupathi is the MEGASTAR of OTT like Fahadh Faasil from Malayalam films. There could be atbleast 16 films that are already completed and two more that shooting is in progressing.
Sethupathi also has a Malayalam film in which he plays the hero and was made for OTT release.Similarly in Teugu, he has been approached to do the sequel to Rakshadu ( Telugu remake of Tamil film Ratchasan ) Bellam Konda Srinivas acted in the first part. Director Ramesh Varma is waiting for Sethupathi's dates. After Telugu hit Uppena, Sethupathi has become a big hit with Tollywood viewers. Recently he was in Bengaluru for shooting of Sun TV reality show Master Chef. In an interactin with media he narratted the Kannada dialogue said three years ago in his debut Kannada film Akahaada starring Vasanth Vishnu and him as the baddie.
Tapsee Pannu last South outing was Game Over ( Tamil- Telegu). She has signed Mishan Impossible a Telugu film directed by Swaroop. Looop Lapeta, an official remake of the 1998 German film Run Lola Run, Anurag Kashyap's thriller Dobaaraa produced by Ekta Kapoor and sports dramas Rashmi Rocket and Shabaash Mitthu are her other films. She launched her own production banner and started work on Blurr. An official remake of 2010 Spanish film Julia’s Eyes, directed by Guillem Morales and written by him and Oriol Paulo. Oriol Paulo, interestingly, later directed The Invisible Guest (2016), that was remade in Hindi as Badla (2019), also starring Taapsee Pannu. The same Julia Eyes is being remade in Marathi ( Ritesh Deshmukj- Manjari) , Bengali with Rituparna Sengupta, Esha Chawla in Telugu and Gayathrie Shankar in Tamil. All these versions are directed by cinematographer Kabir Lal.
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