South movie content driven Goldmines channel is No 3 in India

Goldmines TV channel according to latest BARC rating is third largest viewed channel in India after Sun and Star Maa , Tamil and Telegu channels respectively. Goldmines Movies a You Tube channel,, that runs mainly on dubbed South films was running Dhinchaak channel. It decided to rename this as Goldmines Movies and by end of March , it started getting rating from BARC. After Information ministry approval, it is now just Goldmines.

The Dhinchaak ch6annel launched in May 2000 was a movie channel on Prasar Bharti platform of Free DTH and DD's Free Dish. By September 2020, it became top movie channel across rural and urban audience in Hindi speaking market. The entire success was that the South content dubbed into Hindi became a massive hit with the audience. The reach of Allu Arjun's Pushpa to Hindi heartland was the dubbed movies of him that were telecast by this channel. Channel continues to be beamed from the planet cast platform and has same frequency.

Latest BARC rating has shown that Goldmine has overtaken Hindi channel Star Plus in terms of Average Minute Audience (AMA) . The entire library of 2000 films is dominated by South content with Telegu and Tamil films being top priority. The Hindi dubbing rights for non theatrical - digital streaming is bought by Goldmines and they dub it and put it on the You Tube channel. Later they started having premier release of these dubbed films on the Dhinchaak channel and it got tremendous response.

Now it has got in to the BARC rating network and notched up third position. Among the top South Indian channels in TOP 10 All India list comes Zee Kannada and Zee Telegu along with Tamil channel Star Vijay.

If Hindi market is taken alone, Goldmines is No 1. In the South market, no Malayalam TV channel figures in the top 5 and has Sun- Star Vijay , both Tamil with two Telegu ( Star Maa and Zee) and a  Kannada channel of Zee in it. Manish Shah who owns Goldmines Telefilms and been in business for 17 years is the force behind Dhinchaak that is now Goldmine Channel. Goldmines You Tube channel has 42 million subscribers and 15 channels. It is biggest digital streaming network of Indian films. After Times Network VP of Sales, Siddarth Chopra joined, the monestisation of Goldmines started. Joy Ch6akraborthy is CEO of Goldmines Telefilms.

Sun TV regains No 1 - Star Maa slips to 3rd - Star Plus No 1 in Hindi belt

Sun TV recouped the No 1 position in Week 37 and send Star Maa ( Telugu) that staged the coup last week) to third spot. Star Plus stayed at No 2 in the BARC All India Ranking of paid TV channels ( Entertainment genre). The ranking shows that Star Vijay which was at  5th  spot slipped to 6th and lost ground to Star Utsav. Colors stayed at Fourth spot.

The Hindi speaking market continued to be ruled by Star Plus.. Two other Star channels- Star Pravah and Star Utsav are among the top 5. Sony SAB and Colors are the two channels outside Star network that are in top 5.

South the scenario is different. With multiple languages spoken, SUN lead the Tamil segment with a huge difference and made it No  with 2714.62 (000s) AM. Star Maa in Telugu was second, Star Vijay in third spot and Zee Kannada climbed from 5th spot to 4th and displaced 4th spot held by Zee Telugu.

Zee Tamil has launched reality show Survivor two weeks back. In Tamil serials, Sun leads in 4 of the 5 top slots. Star Vijay's Bharathi Kannamma is the only one in top 5.