In a first : Tickets for Beast trailor at black rates - Vijay 's Sun TV interview after 10 years

Thalapathy Vijay's Beast is the first film whose tickets for a Trailor of a film was sold at the black market for a premium. After 10 years,Actor Vijay will appear on Sun TV for a interview with Nelson , director of Beast. Finally, with help from Actor Shime Tom Chacko, the main baddie was spotted in the trailor of Beast.

Usually, trailor of big ticket films are released in theaters along with films that are running in the hall. There have been instances where the shows of flop movies got housefull boards after the trailor screened. Many theaters like Rohini in Chennai screened trailor on open screen ooutside the hall as a bonus to fans. This time however, trailr screening became organised and converted it to a channel of revenue by theater owners. In many Districts trailor of Beast was screened for Rs 50 per head ticket. In some halls the celeberation of fans went over board and glass windows - seats were damaged. YouTube critic Blue Sattai Maaran in a tweet showed shots of a ticket sold in a theater in Madurai. Tirupr Subramanian , Exhibitors Association said that by allowing unlimited crowds inside the hall or outside the hall to watch trailor was risky if any untoward happened, He said that the theater license would be cancelled. In Chennai suburbs, theaters for Rs 1 a ticket allow fans to watch trailors and no one without tickets are allowed inside. So over crowding does not appen and usual security for a fan film release is put in place. In another first, Vijay interview is coming on Sun TV at 9 PM Sunday April 10th and it is after his last apperance on this channel for an interview in 2011 as promotion of film Velayutham. The actor's audio release for films produced by Sun Pictures has appeared.

After the trailor appeared, many started asking where is Shine Tom in the film. Some reviewing the film also spoke about a bald foriegner coming as a bad guy. Now Shine put a clue in his insta post with his makeover look.

Thalapathy Vijay - Most tweeted and retweeted in Twitter India 2021

 Thalapathy Vijay figures in the top 10 most tweeted hashtags of 2021 and also he is the only one from the entire Entertainment Industry of India to get into this top list. Also in the most retweeted and maximum likes for an entertainment  related post in Twitter - the unvieling of the new movie Beast First Look. Vijay's tweet unveiling the first look of his movie Beast became the most retweeted one in entertainment this year, with over 139,400 retweets to date. It was also the most liked tweet in entertainment with more than 341,500 likes.

#Master for more than a year, and it is been trending regularly. As a result, 'Master' has become the most tweeted Indian movie hashtag of 2021, Last year `Mersal' the Vijay film had this honour. Among the Tamil films, Suriya's Jai Bhim and Ajith's upcoming Valimai figures in the popular hashtags.

Twitter says - Top Tweets in Entertainment

Most Retweeted Tweet in entertainment: Vijay’s (@actorvijay) Tweet unveiling the first look of #Beast

Entertainment fans, especially Tamil speaking audiences, make for some of the most passionate audiences on Twitter. This popularity was clear when Vijay (@actorvijay) Tweeted the first look of his much-awaited movie #Beast and fans left no stone unturned in showcasing their excitement. The actor’s popularity made this Tweet the most Retweeted one in entertainment.