Saturday, April 10, 2021

TRP scam hit Hansa ends ties with BARC and MDL

Hansa Research, a part of the R K Swamy Group in  Chennai, would not be offering services for getting ratings for TV serials to Channel broadcasters formed  Broadcast Audience Research Council ( BARC) and Meteorological Data Pvt  Ltd. MDL  will hire new vendors who will give data from August, 2021.

Sources said that Hansa had after filing a police complaint that certain channels were manipulating TRP ratings. in October 2020 at the behest of BARC.,  given a withdrawal notice. It asked MDL to take new vendors to do the TRP rating job from Jan 2021 . As four months passed, MDL did not give any reply.

Now MDL and Hansa decided to part ,with service ending on July end 2021. Mumbai police filed cases against several ex employees of Hansa for aiding certain channel to get high TRP by asking households having bar-o-meters given by BARC to track viewership patterns to view only one channel the whole day. In turn the households got money from the ex employees who were getting heavy kickbacks from the channel.

Enforcement Directorate too had filed charge sheet on this ground against Hansa relationship managers. Hansa alleged that the working of the company was affected by frequent summoning of the employees by Mumbai Police.


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