Rain ends Annaatthe box office run; Trade happy

Annaatthe the Rajinikanth starrer box office run in South India has ended and trade is not complaining as they have not lost any money and made decent profits.  The rains that are lashing Tamil Nadu ended the dipping box office of the film and Chennai - Chengalpey the biggest markets being severely affected due to rains has shut down theaters. 

Tamil Nadu the primary market collections show that  Rs 78.59 cr has been the net collection for four days. Chennai accounted for Rs 4.24 cr alone. The Chennai collection on day one was Rs 2 cr and by day four it was Rs 50 lakhs. Andhra and Telangana accounted for Rs 4.52 cr. Kerala collected  was around Rs 2 crore. Karnataka had close to Rs 4 crores. ( We had told you about the Kerala model adopted for Annaatthe release -  https://southfilmy.blogspot.com/2021/10/rajinikanths-annaathe-adopts-kerala.html

Sun Pictures with  India - overseas are happy has the satellite - OTT- Hindi dubbing digital rights to cover make frofuts as the film budget is Rs 180 crores. Sun Pictures has come to a conclusion that  the budget should be lesser than Annaatthe and the price of the lead actor should be decided on the business  from Tamil Nadu that the Star generates. The business acumen of using Qube to garner most revenue abroad has helped Sun Pictures to breathe easy. Rajinikanth salary of Rs 100 crore could not be generated and even if the rains had not played havoc, the figures would have fallen short by Rs10-15 crores. Secondly, the Andhra market giving the film a lukewarm response has baffled the producers.

Vels Film International and Master Chef producers join hands - A solo Rajinikanth Diwali feast

 Vels Film International, leading film production house of Tamil films  is said to invested big money in the Innovative Film Academy , who are producers of Master Chef in Tamil with Vijay Sethupathi and Tammannah in Telugu  ( both  on Sun TV channels) and are producers of Kannada magnum opus film  Vikrant Rona starring Kiccha  Sudeep. ,  The Academy located  in outskirts of Bengaluru. Dr Ishari   Ganesh is expected to add the Academy to his Vels Group of educational institutions. Apart from this the campus is to be developed into a Film City equipped with latest equipment's. An Australian team is to set up an amusement theme park that will attract film lovers.

Vels Film International owned by Dr Ishari Ganesh is currently producing a film with Silambarasan and directed by Gautham Menon and move on to the next film Corona Kumar again with same hero to be directed by Gokul. The production company is also said to be funding education of many children whose parents are working in film industry and members of trade body FEFSI.

The Academy,  according to many, can become an alternative location to film makers who have only Ramoji Film City in Hyderabad. Travelling time and connectivity to Bengaluru from Kerala - Tamil Nadu is excellent and climatic conditions very conducive as there is no extreme summer in the Garden city.

At the time of writing, Rajinikanth's Annatthe is likely to have a solo release for Diwali. STR's Maanaadu has pulled out citing lack of adequate screens and shifted to November end. Visha;'s Enemy the other release too has got only 160 screens/ This is not sufficient for a distributor to recover the investment. In all probability , it may be postponed. Tollywood’s leading distribution house- Asian Infra Estates LLP has obtained Telugu and Tamil rights of the movie for Andhra Pradesh and Telangana. Narayandas Narang and Suresh Babu are bringing the film to Telugu and Tamil audiences in Telugu states. Since the film is loaded with brother-sister sentiment, the makers have opted for title of Peddanna.