In a first : Tickets for Beast trailor at black rates - Vijay 's Sun TV interview after 10 years

Thalapathy Vijay's Beast is the first film whose tickets for a Trailor of a film was sold at the black market for a premium. After 10 years,Actor Vijay will appear on Sun TV for a interview with Nelson , director of Beast. Finally, with help from Actor Shime Tom Chacko, the main baddie was spotted in the trailor of Beast.

Usually, trailor of big ticket films are released in theaters along with films that are running in the hall. There have been instances where the shows of flop movies got housefull boards after the trailor screened. Many theaters like Rohini in Chennai screened trailor on open screen ooutside the hall as a bonus to fans. This time however, trailr screening became organised and converted it to a channel of revenue by theater owners. In many Districts trailor of Beast was screened for Rs 50 per head ticket. In some halls the celeberation of fans went over board and glass windows - seats were damaged. YouTube critic Blue Sattai Maaran in a tweet showed shots of a ticket sold in a theater in Madurai. Tirupr Subramanian , Exhibitors Association said that by allowing unlimited crowds inside the hall or outside the hall to watch trailor was risky if any untoward happened, He said that the theater license would be cancelled. In Chennai suburbs, theaters for Rs 1 a ticket allow fans to watch trailors and no one without tickets are allowed inside. So over crowding does not appen and usual security for a fan film release is put in place. In another first, Vijay interview is coming on Sun TV at 9 PM Sunday April 10th and it is after his last apperance on this channel for an interview in 2011 as promotion of film Velayutham. The actor's audio release for films produced by Sun Pictures has appeared.

After the trailor appeared, many started asking where is Shine Tom in the film. Some reviewing the film also spoke about a bald foriegner coming as a bad guy. Now Shine put a clue in his insta post with his makeover look.

Thalapathy Vijay v/s KGF 2 in April

 Thalapathy's Vijay  Beast, Ajith's Valimai, Simbhu's ‘Vendhu Thanidhathu Kaadu’ are three blockbusters that are confirmed to come in April and so also KGF 2. With producers not willing to back out, Pan Indian film like KGF 2  will have to literally wash their hands off Tamil Nadu, feels trade.

Sun Pictures with Beast, Madurai Anbu- Boney Kapoor's Valimai and Dr Ishari Ganesh's VTK are three big production- distribution houses in Kllywood. Already, trade had agreed that three weeks from date of release , Valimai will be given more than 60 % screens. At that time it was RRR that was a competitor. Now Sun Pictures has made it amply clear that it will release Beast on April 14 and it seems Actor Vijay too has made it clear that there should be no going back on it. KGF being an All India release too cannot back out.

Trade can juggle with Valimai and VTK release dates to give each at least two weeks between Beast. But RRR and KGF 2 ?. Here again, RRR will stick to March 18 Friday release as on April 14th, Bollywood has Aamir Khan's Lal Chaddha coming. Given this scenario, Radhe Shyam is stuck and might move to OTT.

Given this scenario, Gautham Menon film Joshua with new face Varun and produced by Dr Ganesh ( hero happens to be producer's nephew and his debut) as well as Sani Kayidhidam starring director Selvaraghavan and directed by Arun ( Rocky fame) are to release on OTT. In February itself, Sun Pictures is coming with Etharkkum Thunindhavan  starring Suriya. After Jai Bhim, Suriya has got a good reach all over India, This could see it's Hindi release too.

Thalapathy Vijay speaks Urdu in BEAST - About Gold smuggling

 Thalapathy Vijay for the first time speaks Urdu on screen. In BEAST , he speaks this language according to  Shine Tom Chacko, the Malayalam actor who plays a negative role. Vijay has spoken Malayalam dialogues in Theri, Hindi in  Thalivaa- Thupakki. Yet another information is that the film is centered around smuggling of gold through our airports . Aparna Das plays sister to Pooja Hegde and she is romantically involved with Shine Tom. Shine is part of the Selvaraghavan gang that operates from our airports. Thalapathy Vijay is a commando trained in use of heavy machine guns. He comes incognito as a con man who promises to deliver gold biscuits for a cheap price.

BEAST shooting portion with Vijay - Pooja Hegde- Aparna Das has been over. The photos released by director Nelson to mark 100th day of shoot saw Aparna playing the keyboard at the cast and crew bash. Music by Anirudh, film is produced by Sun Pictures. Manoj Paramhamsa cranks the camera