Friday, April 16, 2021

Tears for Ugadi- Vishu and CHEERS for Tamil New year - Box Office Report

The festive season has brought cheer to Tamil filmdom and  tears to Telugu filmdom while Kerala has nothing to write home about either. Starting with Kerala, a Joju George- Kunchacko film Nayattu held ground by recovering the investment of Rs 1.5 cr from theatrical collections.  Surprisingly the film opened to a Rs 95 Lakh opening. Superstar Manju Warrier's Chathura mukham made at Rs 3 cr budget took a opening of Rs 25 lakhs only and three day net of Rs 35 lakhs. and Tamil Lady Superstar Nayanthara's Malayalam outing Nizhal did slightly better. Made at Rs 3 cr budget it took an opening of Rs 22 lakh  and held steady for next two days to close on Day 5 with net of Rs 1.3 cr. .

Tamil film exhibitors bounced back with Karthi Sulthan released just a week before the festive season It gave an all round profit to  those involved in the film;s business. The much expected Karnan of Dhanush outdid the trade expectation. Struck by a 50% occupancy limit on the eve of the release, the producer Thanu went ahead with the release. A total net of Rs 39 cr has been collected ending this week. Said to be the second highest opening after Vijay's Master.

Pawan Kalyan's Vakeel Saab made at Rs 70 cr budget  got a gross  collection of Rs 101.7 cr. Closing figures on Day 6 ( April 13 ) gave distributors a share of  Rs 70.85 cr . The film opened to a massive Rs 40 cr but started sliding heavily to Rs 10 cr per day on day 2 and 3 and falling to below Rs 5 cr. The film tickets were sold at rates fixed by theatres . The mutilation of the original story and banking on Pawan Kalyan's star image instead had spoiled the pitch.

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