Tamil filmdom's top comedian Yogi Babu's Mandela is to premiere on Star Vijay. It is the second movie after Halitha Shameem's Aelaywith Samudrakanni to come directly on the channel. Sun TV that owns OTT platform Sun NXT had already premiered - Naan Romba Busy and Pulikutti Pandi. Pandi had garnered highest TRP in that week and it came as an eye opener since the film had Vikram Prabhu in the lead. Vikram's film had off late been giving duds at the box office.
The producers of Mandela are Shashikant of Y Not Studios and director Balaji Mohan's Open Window. Shashikant's Aelay shifted to Star Vijay skipping theaters after the producers rejected the exhibitors who wanted an agreement that the film would not be telecast for 30 days from date of release in theaters. Shashikant had tied up to release Dhanush starrer Jagame Thandhiram directed by Karthik Subburaj on OTT directly and this created bad blood among the exhbitors.
Vijay's Master released in theaters came on OTTwithin three weeks of release. This prompted exhbitors to ask producers to give an undertaking that non -Star films will come after 30 days and Star studded movies after 60 days on OTT.
The film is directed by Madonne Ashwin who is writer of Kurangu Bommai and directed a short film Dharmam. Mandela a comic - satire deals with the life of a barber. Balaji Mohan, one of the producer's is known for his directorial ventures Kadhal Sodhapaddhu Yeppadi and Dhanush film Maari. He is directing a sequel to Maari. Sheela Rajkumar of Tolet fame is in the cast of Mandela.
The film after the premiere will be available on Disney- Hotstar.
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