S S Rajamouli by announcing January 7 as the release date taken the fight in the South directly into the camp of Boney Kapoor production Valimai . In Bollywood, a piquant situation has been created by which heroine centric Gangubai Kathiawadi which has Alia Bhatt is releasing just a day head of RRR in which she plays Sita. Ajay Devgn who acts in Gangubhai is also playing a pivotal role in RRR. Pen Studios Gada is the distributor of both films. Will Gada shift Gangubhai ? Will Tamil Nadu distributor Anbu advance release to Christmas? Will Prabhas Radhe Shyam change release date of January 14 ?. Rajamouli is putting his Bahubali track record to pitch his film against star power of Ajith and Prabhas ( in case the two do not withdraw) in Tamil Nadu - Andhra - Telangana. It is seen as a major gamble but to many it shows the confidence that the maker has on his product.
In trade circles , RRR is the hot favourite . It would the first preference on a National and global level as Indians would give first priority to RRR,since it comes from Babhubali director SSR and a top notch technical quality that would make it a theater viewing a thrilling experience. Theaters in Tamil Nadu would give half the amount of screens to RRR. Dent in theater collection at Tamil Nadu box office would give ZEE who bought the film a big setback. Even Anbu of Gopuram films who is the distributor will not ride over the exhibitors demand for RRR.
Valimai's Andhra/ TS markets and North India markets would be nil and even overseas it would take a hit. Will Anbu- Zee look to jump the Valimai release date from Pongal to Christmas ?
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