Mohanlal's man Friday Antony Perumbavoor bluffs his way to
justify Drishyam 2 on Amazon- Our report Dated January 6 2021. Now exhibitors
and Malayalam trade unanimously term him ` Bluff Master’. Arabikadalinte Simham
Marakkar for OTT .
Producer Antony told the Kerala Film Chamber that he was selling
Drishyam 2 to enable Marakkar to be screened in theatres. Why ? He had taken Rs
20 crores as advance from theatres and wanted to keep them pacified.
Now theatres are open. Antony says give me Rs 30 crores more or
take back your money. Reason? Amazon has offered me Rs 50 crores and with
satellite rights, I will cover my investment.
As no OTT pays more than Rs 30-35 crores for a Star film direct
OTT release from Malayalam language, he has put up three more films that have
Mohanlal in it and fixed a total price. So in the long run , he stands to make
close to Rs 20- 30 crores profit.
Antony to exhibitors - If
I walk out of the deal then I need distributors to give me Rs 60 crores as outright amount. (Thus if the film collects or not, the
producer is not bound to return it) Exhibitors : In Kerala, no film is bought outright, We can
give Rs 15 crores for 500 screens and only as advance . Antony : Fine. Then I
am not taking any risks and going to Amazon.
Next bluff
by Antony is that – “ My film cost Rs 65 crores. I am selling it to Amazon Prime
and Asianet and still lose Rs 7 crores”. Why ? All for the love of Lal eattan
fans.
Antony has
sold three more films that have Mohanlal and pocketed a profit of Rs 20 crores
from Amazon. TV rights and digital- dubbing- remake rights are still with him.
Poor exhibitors
who advanced Rs 20 crores to Antony are glad that after two years they have got
the capital back without interest. They run to Lalettan and he says – Who told you that I have any
stake in Ashirwad productions ?. He is doing what any producer would do in this
circumstances.
So finally
after Thalapathy Vijay’s Master that saved Kerala theaters then , it is for
Thalaivar SuperStar Annaatthe to come to the rescue again on Diwali Day (
November 4)
Our earlier report link ; https://southfilmy.blogspot.com/2021/01/mohanlals-man-friday-antony-perumbavoor.html
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