Boney Kapoor, producer of Ajith starrer Valimai by pitting his film against Prabhas- Pooja Hegde ‘s Radhe Shyam for Pongal 2022 January is said to be getting back at Rajamouli and the Telugu filmdom. He was peeved at the way Baahubali director Rajamouli announced RRR release date on the same day that his film Maidaan with Ajay Devgn was to be released. No Tollywood trade leader or any biggie bothered to mediate on behalf of Boney, said a source.
Trade
circles say that Boney by releasing Valimai for Pongal had ensured that Radhe
Shyam would not get enough screens in Tamil Nadu. He also got Rahul of Romeo
Pictures and distributor- exhibitor biggie Madurai Anbu of Gopuram films to be
distributor of the film. Anbu has a stranglehold on the Kollywood trade.
Trade
circles point out that Valimai’s business in Andhra/ TS was not as huge as
Prabhas film would do in Tamil Nadu. By cutting Radhe Shyam to size, Boney was
getting back at Tollywood. He was peeved that no body bothered to bring about a
truce between him and RRR team.
However,
battle royale will take place in North Indian markets. T series, producers of
Radhe Shyam would checkmate Valimai. Boney ,says a source, has agreed to give
Zee 5 , an earlier than four week window to telecast Hindi dubbed version and
compensate the loss that he would incur in North Indian markets. A model that
Thalaivi followed with Netflix.
There was speculation that Valimai will clash with Annaatthe of Rajini for Diwali. Later it was said that Thalapathy Vijay’s Beast would clash with Valimai for Pongal. Promo of Radhe Shyam tells us that like the love story of star crossed lovers- Romeo- Juliet, Heer Ranjha, the film too is about such a alove story. The love story starts on a taain ride in Italy. Melodious beats scored by composer Justin Prabhakaran, who last year delivered a blockbuster music album, Dear Comrade.
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