Thalaivi the Jayalaithaa biopic in Tamil Nadu is running strong in Chennai and has a lukewarm response in other areas of the State. It ahd 175 shows runing in Chennai screens. The total All India net collections so far is Rs 6 crores and 90 % of it coming from Tamil Nadu and mainly Chennai. The film has fared badly at North India as only single screens are screening it. In Tamil Nadu the theaters are running at 50% occupancy norm.
Thanks to the new business modek, Prodycer Vishnuvardhan had before the release made his profit through OTT- Satellite rights. In South it will be Amazon Prime and Netflix in North. Rajinikanth is said to have priased the film, Deepak, nephew of Jayalaithaa too liked the film. Excerpts from the interview of Producer Vishnuvardhan to SakshiPost - Vishnuvardhan says, "We got a lot of offers for direct digital release, but the film was meant for theatrical release. We got more profits than the actual investment. I'm feeling so happy that I made a straight Hindi film without any remakes. Thalaivii was very special to me and I wanted to prove myself as the best producer in Mumbai. And I did it with Thalaivii. I owe credit for film to the team. Bindra is the one who suggested that I do a biopic on Jayalaithaa and we decided to cast all pan indian stars right from Kangana to Aravind Swamy.
Most of the people felt that Kangana was a bad choice to play the titular role in the film. But we were confident about the film. Now, all those who criticised are appreciating. I'm thrilled about it. When we thought of doing Jayalalithaa's life story as a biopic, her family members weren't happy with the idea. After watching the film, Jayalalithaa nephew Deepak called me and told us that no one could have paid a better tribute to Jayalalithaa than our attempt in Thalaivii. He is said to have thanked him for making this film.
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