Wednesday, January 27, 2021

OTT Release of MASTER on Jan 29 hits theaters

The news that Amazon Prime Video is to release Master in all languages on Jan 29th has made exhibitors in Tamil Nadu- Kerala - Andhra to ask the Producers to defer it to mid February. The most affected is the distributors in Andhra /TS who are now increasing the screens for Master after the word of mouth publicity has given the boost. In Tamil Nadu, the theaters that were screening Easwaran have now started showing Master. 

Though the theaters have made a killing by way of black marketing and over pricing of car parking - eatables sold in the premises, distributors have given a figure that is for the tickets sold at 50% occupancy. The weekly collection report from theaters after the deduction of taxes and theater commission, the total falls short of Rs 20 cr that would make it no loss- no profit.  Sources say that Vijay has agreed to pay Rs 10 cr and his uncle  Britto who is a co-producer to pay Rs 10 cr. by this way there would be no claim of repaying deficit .

Usually the OTT release takes place after  30 days in Tamil while in Hindi, the cut off date is 50 days. Due to Covid situation, the producers agreed to go in  for a 15 day gap of theater release. Though in normal times, a film's release on satellite TV can be done if there is no claim from any exhibitor or distributor on the film, here the distributors and theater owners say that they were told only after release, Citing the postponement  of Telugu film Krack by AHA the OTT platform, they too want Producers to ask Amazon to push the release to feb 15th. Theaters feel that in case of non Star films, the 15 day gap for OTT would affect theater collections as public would prefer to wait.

will Amazon relent like Aha ?

No comments:

Featured Post

Kanguva partially clears Reliance debt - Keerthy Suresh to be hubby Deets

Reliance Entertainment was paid Rs 18 crore by Mango Mass Media that handles the Telugu business of Studio Green's ventures. Following t...