All about South Indian Movies news in the right perspective from a veteran film journalist
Thursday, January 23, 2025
Did Pushpa 2 fake box office / IT raid why ? / SRK and Allu Arjun in a film ?
Pushpa 2 Producers payments to Allu Arjun, Sukumar Writings and AA Entertainments that distributed the film in North India were found to be not in order in the IT returns filed by Mythiri Movie Makers. The three players are now to set right the records with the IT who has taken records after the raid. Sources say that it has nothing to with Allu Arjun or false box office claims. Here is a detailed look at the IT records:
In case of Pushpa 2-
Mythri owns 55% stake of Pushpa 2 only Allu Arjun owns 30% of stake
Sukumar own 15 % of stake. -
Budget of Pushpa 2 - 250 cr, Non theatricals were sold flat for 420 cr.
So that means they had 170 cr profit already before theatrical release
In that-Allu Arjun got - 51 cr ,Sukumar - 25.5 cr Mythri made - 93.5 cr
This income was taxed appropriately and everyone paid the taxes..
As all these payments are in white, IT had no issues. It was with theatricals that doubts came up:
AP/TG - 180 cr
Producer released on their own most of the territory and few third party their share was close to 155 cr
Hindi- 447 cr Of which 340 cr was producers share and AA film North distributors made whopping 107 cr . In other South States m Producers went on a sharing basis
In TN - 41 cr Of which AGS made 5 cr and Producers made 36 cr
Karnataka - 45 cr and Producer made 40 cr
Kerala - 7 cr and Producer made 6 cr
Overseas - Producer made 100 cr
Total Producers made was 780 cr Approx- Split up was
Mythri made 429 cr Allu Arjun made 234 cr,Sukumar made 117 cr
Now Mythri could show taxes for 429 cr but transactions to sukumar writings and Allu Arjun was not properly accounted and IT officers questioned them on that.
They have got 350 cr share which means Rs 500 to 600 cr gross and not reported amount of Rs 780 crore. IT department is working with Sukumar writings , Allu Aejun and AA entertainments to fix the shortfalls from Rs 780 cr to Rs 600 cr .
So was Mythiri giving inflated figures ?
NO. Recorded footfalls show the truth
Pushpa had 5.5 cr audited footfalls so far .
RRR and KGF2 had less than 5 cr .
Also price rise of tickets was across whole India for only 2 to 4 weeks till Christmas release.
The news that SRK and Allu Arjun are coming together had exited fans of both actors who are biggest box office draws. Now the truth;
According to a source quoted by Bollywood Hungama, “Both Shah Rukh Khan and Allu Arjun are Thums Up ambassadors. The brand wanted to unite them for an ad that would captivate audiences across India. Shah Rukh’s fanbase extends into the South, proven by Jawan’s remarkable performance in those markets. Similarly, Allu Arjun has built a solid following in Hindi-speaking regions, which expanded further after the Pushpa franchise.”
The timeline for the ad shoot remains unclear, but insiders hint that it could launch in late February or early March. This period aligns with the start of summer, which is a key season for soft drink promotions.
Labels:
Allu Arjun,
Pushpa2 Raid,
SRK
India Chennai
Chennai, Tamil Nadu, India
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