Allu Arjun first Hindi release Pushpa The Rise has roped in Prabhas to help in promotions. It has got AA Films Anil Thadani who distributed blockbuster South films like Baahubali and KGF to do the job in North India. Allu Arjun and Rashmika will come in Kapil Sharma show and Salman Khan's Bigg Boss Hindi. The budget of the film is Rs 250 crores. Faahad Fazil plays the villain.
Goldmine had acquired the Hindi dubbing rights for digital release. Mythiri the production banner scouted around for a theatrical release in North but Goldmine was not willing to take it up and also objected to it saying that the film rights for North was with them. They felt that Pushpa was not a pan- Indian stuff. So far as they were not even willing to bear the promotion expenses.
Finally, AA Films Anil Thadani ( hubby of Raveena Tandon) who has a deep connect with Telugu filmdom and the Chiru clan agreed to take it up. A PR team is now working towards making the December 6th Hindi trailer release a big event with Prabhas as guest. Though Spiderman is releasing on December 17th, AA films has got most number of screens. Director Sukumar team is overseeing the dubbing and not allowing Goldmine to get away with howlers that go with Telugu dubbed films. Doubts are raised as to whether the ten day gap between trailer and theater release is enough for Pushpa as a film like 83 releasing on December 24 has already started promotions.
Down South, Pushpa will find it difficult to get theaters in Kerala ( big market of Allu Arjun ) as Mohanlal's Marakkar has taken 90 % screens. With Prabhas from Telugu is only Pan Indian actor in Bollywood, Chiru clan is out to see that All Arjun joins the ranks.
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