Indian Cinema's top film directors Mani Ratnam and Shankar along with 8 directors of Kollywod floated Rain On Films Pvt Ltd . The idea is to fund new talents who want to make films or web series. Director Vetrimaaran's office will be functioning as the hub for the newly floated company. The first film under this banner is directed by Lokesh Kanakaraj who is part of the group.
Mani and Shankar have two successful production houses - Madras Talkies and S Films. Similarly many of the directors who are part of this new production house have own production units. A R Murgadoss, Vetrimaaran, Gautham Vasudev Menon and Lingusamy have production houses. Poo Sasi, Vasanthabalan, Balaji Sakthivel are other directors who part of the new company.
Sources say that the idea germinated after directors Mani - Shankar ( considered aloof) started to interact with each other and other directors during the Covid 19 lockdown. The ice breaking event was director Myskkin birthday where all these directors turned up.
The new venture means serious business as it was registered under the Ministry of Corporate Affairs in September 2020. The business model is to capitalize on the OTT platform business. Most of the production houses that are new are not able to get their product in established OTT and hence are forced to give it away to local players. New directors selected under a banner with big names backing it can easily see their films on OTT .
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