Kamal Haasan- Mani combo Thug Life is creating problems for the Producer Madras Talkies and RKFI as Kerala Filmdom shuts down on June 1 due to combined call by Producers- Exhibitors to get the Government nod for doing away with local Entertainment tax and reduction in Star wages. Film is releasing on June 5th.
Kamal Haasan who started his career in Malayalam industry is considered by Malayali viewers as one of their own actors who went on from Kerala to Chennai and made it big. Fans of Mani as in any State are legion in Kerala. For exhibitors the film is a goldmine as crowds will throng the theatres. By all likelihood, film would have bought by Gokulam Gopalan for Kerala region. Gopalan had recently burned his fingers with some of the high-ticket non-Malayalam films that he distributed being duds.
It looks like Kerala Government might scale down on ET and AMMA might get some top actors to announce a reduction of their salary and also to get OTT/ overseas rights along with film’s wages. On the brighter side the strike will be called off and Thug Life will release as planned. However, one section feels that the exhibitors who have two associations might drop out of the strike call, if Madras Talkies goes ahead with June 5th release date.
One major reason for Madras Talkies to not do so is that Kerala is a big market and a sure hit market as the State has dedicated fans for Kamal and Mani. Secondly, to get back the damaged reputation after Indian 2, Kamal has to with Thug Life get it back Trade expects Rs 50 crore gross collection from Kerala. The final box office collection of Vikram in Kerala was ₹40.15 crore. This made it the highest-grossing Tamil film in Kerala. Indian 2 collected about ₹4.2 crore in Kerala over the first three days. This was despite the film's strong pre-sale numbers in the state.
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