As Valimai release date nears ( Feb 25th), distributors and theater owners have asked Madurai Anbu to get a special promo video featuring Ajith speaking directly to audience. This comes after a few leading film distributors saw Valimai at a special screening in Chennai.
One reason cited is that the marketing of Vijay's Beast Arabic Kuthu song by Sun TV and director Nelson. The first video as teaser with Vijay's voice and later the song- dance itself has created a hype that has gone beyond the expected reach. A video with Ajith himself speaking directly to the camera with a behind the scenes shots should do the trick feel the Valimai buyers. Also no song ( at least one) by now has gone viral.
As expected Ajith has said a NO. His argument is that a film will run on merit and not on fan hysteria and he has never catered to fan clubs or that culture. The insecurity or fear that gripped theater owners after Vijay Beast kuthu song is misplaced says trade analysts. The high stakes running is one reason for the fear ast hey cannot afford any little drop in collections .
There is a talk that it has only bike stunts- guns , the film has nothing much to offer to an audience that looks beyond Star Ajith or Thala Ajith. Boney Kapoor sold AP/ TS for Rs4 crores but now he has to settle for half the price - Pawan Kalyan - Rana 's Bheema Nayakalu is coming on same day. In Hindi, he knows that Valimai would get little as hyped up Gangubhai would be first choice.
A few making of Valimai scenes are being put together to increase the hype of the film and keep the tempo for next four days. Boney got daughter Jhanvi to promote on social media and hopes to get more like Ajay Devgn - Udhaynidhi Stalin to join.as they have done films for him. Any way trade is not worried as there is a safety net - Boney - Ajith's third venture that starts on March 9th at Hyderabad. Boney tells Pinkvilla that there would be a fourth too.
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