Why Siruthai Siva is most apt for `Mass' heroes like Rajini and Suriya ?

 

Siruthai Siva achieved what Paa Ranjith- Karthik Subburaj-  Murgadoss could not with a Mass hero Rajinikanth. These directors increased their salary after a Rajini film but did they give the box office collection that Annaaatthe got ? .  Which film in recent years reach out to the core audience of Rajinikanth like Annaatthe ?. To a certain extent was Kabali ( keeping the Enthiran series and Sivaji the Boss away from the `recent' list). Annaatthhe was a film that drew the audience in droves to the theaters. It was the answer that however much you carve an audience for films like Jai Bhim / Soorarai Poottru through OTT, the  core processor of Tamil cinema is still on a technology that you wrongly understood as phased out.

Suriya and Gananavel had collaborated with Siva for a film that was `mass'. Suriya after the Singham series had not given anything that took him to the namma annnachis and aachis. Siva on the other hand with Ajith was rolling out hits. Fatigue sets in and Ajit moves on while Siva signs Suriya film.. It was three years back.

At this point, Rajini sees a Ajith film that talks of brother- sister- wife- hubby - father- daughter ties. So Gananvel and Suriya tells Siva to go and take up Rajini film. reason being that after a Rajini film , the brand value of Siva will be high and so Ganandvel can rake in his moolah.

Old timers say that there was a situation in the long past that when KB and Bharathiraaja - Balu were just getting Tamil cinema and audience to move away from crass masala. At that time, SPM directed Kamal in Sakalakala Vallabhan and it was everything that Tamil cinema was synonymous. KB is said to have never forgiven Kamal for doing this film and taking cinema back into the serpents mouth.

From the producer point Siva is not obstinate that he has to have a X budget and  his wastage ratio is minimal as he is more or less clear about what he wants and shoots them. He does come with a baggage that makes him go in for `visual ' exravaganza to put his stamp on the film. A film called Darbar was directed by Murugodoss and his salary alone was Rs 33 crores. He came with a similar budget for Vijay and Sun TV told him to slash the budget. Vijay agreed to do the film but bot reduce his salary. So, it leaves Murugodoss to take a pay cut.  Project dropped. Vijay plus  Nelson = Beast - Next Sun Pictures on the floor.