Allu Arjun shells out money to get Pushpa Hindi released

Allu Arjun had to shell out money to save his face as the Bollywood company that bought the Hindi dubbing rights refused to spend any money on promotions or in distribution. The company told Mythiri the production house that Allu Arjun was no pan Indian star and no audience would come to see Pushpa in theaters. The company said that they would release the film on channels including YouTube and not in theaters.

Mythiri who has spent a huge amount on the presumption that Pushpa would do an All India biz was shocked. They had seen the figures of Ala Vaikantapuram and were confident of Pushpa 1 doing good in North and releasing Pushpa 2. Bollywood company told Mythiri that every Telugu actor coming with a huge budget film was not an attraction to North audience and they would be contended watching it on TV with a dubbed version. Ala vaikunthapurramuloo earned 269.35 cr worldwide collection. 

Mythiri however got hold of a company in Mumbai to do the theatrical release/ This time the Hindi dubbing rights holder said that he wanted a share of the profits, if any , but would not spend on promotions. Allu Arjun finally stepped in and decided to take a cut from his remuneration and foot the Hindi version theatre  release and distribution- promotion. Two parts cost Rs 250 crores with Rs 70 crores as Allu Arjuns salary. Pushpa will release in five languages - Telugu, Tamil, Hindi, Malayalam and Kannada. Directed by Sukumar, the film also stars Rashmika Mandanna and Fahadh Faasil. Pushpa has been co-produced by Mythri Movie Makers and Muttamsetty Media.

Bollywood comanies are waiting for Sooryavanshi biz to decide on the public feedback to theater reopening. Will public sit at home and watch Diwali fare on OTT or come out to emjoy a film ?. Most of shopping has been online and gifts are being given through portals to kith and kin. House visits are rare. This has created a scare among film trade. 

Unlike in Chennai - Hyderabad - Bengaluru where shopping malls and local markets are flowing with shoppers, Mumbai's shopping frenzy has not touched the pre- Covid figures says trade. Will it be the same for theaters ?