Wednesday, August 19, 2020

Telugu's Natural Star Nani opens the OTT doors for South Filmdom

 

Telugu’s Natural Star Nani announcement on Twitter that his next film V is coming on Amazon Prime has come as a shock for the producer’s cartel that is backing a similar platform run by the First Family of T’ Wood. Other producer’s who were undecided as to whether to join the OTT bandwagon will now move towards the virtual one as producer Dil Raju is said to have made profits even before the release. This move by a saleable Star is likely to be followed by actors across South India.

Many factors work in favour of V. Nani and Inderganti Mohan krishna came together in AsthaChemma( Nani was introduced). When Krishna needed a big name to stabilize, Nani teamed up for Gentleman. Though the film V has Sudheer Babu  playing the  lead with  Nivetha Thomas and Aditi Rao Hydari,  Nani plays the negative role and that too in his 25th film .

The film originally planned for March 25th was not a big event. The main hitch was that the audience in what considered a holiday crowd or a family audience has to accept Nani in a thriller with a negative role. Now that problem is cleared. Dil Raju the producer need not bother about it and if it clicks, he has the theatrical rights still with him. With Aug 31st lockdown over, the next will see theaters open and Raju could have waited is one view. As most part of Andhra and Hyderabad are those that faced severe corona epidemic, no huge turnouts are going to come to theatres and even if the halls are open, Raju has the option to take the film to areas where OTT has not reached.

Raju had sold Hindi satellite rights and Telugu rights is with him. Trade reports say that Rs 31 cr was the price for digital premiere and its dubbed versions.

https://www.youtube.com/watch?v=UgJvX9-MNGc


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