In what could be called an example of how only social media
marketing can keep your flag flying, is the look at current week trending
subjects in Kollywood. This week you have Kamal Haasan complete 61 years, Rajinikanth
first movie got released 45 years back ,
Raadhika Sarathkumar completes 45 years as an actress and Vyjayanthimala turns 84 . Now the fight turns to space
in the world of social media. A Common DP released on Rajinikanth breaks all
records and wins hands down. Next Director Lokesh Kanakaraj releases his
version of a video of the Sathya song to mark 61 years of Kamal .This too
breaks the roof. What gets muted is Radhika;s 45 years and Vyjayanthimala Bali’s
84th birthday. In between I saw a CDP of Ramya Pandian ( Joker girl)
but don’t recall for what. Sridevi birthday fell on Aug 13th and Thala Ajith fans did the necessary on social media as their idol has bonded with Boney Kapoor and is doing a second movie for him.
From what goes on in the social media, TN is now having Rajinism and
Kamalism, the two new isms that will be making an entry in the cultural-
political scenario. Socialism, Communism and then Dravidianism or rather
Periyarism against Brahminism to now Rajinism and Kamalism is what TN politics
is all about. Now as I gather from this two isms is that it means lot of hot
air especially the Rajinism . Kamalism to a certain level has given certain
`doctrine’ (if you can call it) to his newly floated political party. Rajinism
is still rooted in the dialogues uttered by the Superstar in his films and his
fans take it as a doctrine. Most of the popular ism’s are that he uttered doing
gangster roles. In Kabali, his ism took a pro Dalit slant as the director Pa
Ranjith is one.
His kutty kathai ( small episodes from puranas) or fables that he
speaks has not gone down so deeply into the fan’s mind. What is his political
stance ? He is no hurry. He says it will be a spiritualism kind of politicism.
He will not be a CM but will ensure that good is done through his selected few.
So I visualize a Gurukul kind of system . In Ramrajya or other kingdom’s, the
Royal sage words were the diktat for the King and Kingdom. Guru’s sishyas did
what was told. What about the company he keeps ? Equidistant from all State-
National political parties, he says. To my mind, only plan he said sensible was
to link rivers nationally to help farmers . Maybe when he announces the party
manifesto on time of formation, we will get a real ism.
Kamalism is giving views on a daily basis through Twitter. His think
tank of educated professionals are probably putting all this together to
unleash the ism just before State polls. It might include even his views said
on stage of reality show Bigg Boss. Raadhika who has a very good library of
memorable films and a successful innings in Tamil Telly has no ism to offer.
She says that Ekta Kapoor is the Raadhika of Hindi Telly. Maybe after lockdown
is lifted, the class of 80’s ( group of actors who acted in that era) would
make up for it.
Now Vyjayanthimala who is turning 84 is the
first victim of B’Town nepotism and was the first Madrasi heroine to break the ceiling
and be nationally famous. I had met her several times as my Editor Tara (Screen
weekly) and Printer and Publisher Ranganathan made it a point to visit her
during their trips to Chennai. I accompanied them. Anbalaya Prabhakaran,a successful
producer of Tamil films with low budget was given the job to launch her son
Suchindra as hero. The film did not take off after the press meet. Bali did a Hindi film with Sharbani Mukherjee
as heroine with Nana Patekar and Ayeshya Jhulka It bombed and he left for US
and in hotel business is what she said.
My Editor Tara, who is a personal friend of Saira Banu ,would be told in detail by Vyjayanthimala each time she
visited about her fight with Dilip Kumar and how Saira brokered a truce and got
both working together . She also made it a point to tell about her of having
being taken off a film due to Dilip Kumar and role given to Waheeda Rahman. She
made it a point to repeat the story to Publisher Ranganathan of how after her fall out with Raj Kapoor (
who she was sure would ditch his wife and children and marry her), the filmy
press coming under the PR of the Kapoor clan planted stories about her being Mysore
Maharaja’s illegitimate child and that the Maharaja had a soft corner for her
actress mother Vasundhara Devi. She was praise for the then Editor S S
Pillai for resisting all such attempts despite being a personal friend of Raj
Kapoor and staying in the neighborhood.
In the last visit to her house, she was keen to know if anything had
come out of the investigation into the death of Jayalalithaa. A few years back,
I was in Mangalore and I saw posters of
her being the Chief Guest of an Expo.
When I met
choreographer Saroj Khan at the Screen awards in Mumbai she told me about Vyjayanthimala whom she had choreographed for Pyar Hi Pyar.
Keeping in mind that she did not get a national award for Amarpalli, a dance
opera, Vyjayanthimala
would ask Khan – If I twisted my body this way would I get a national award?.
The award went to Nargis for Raat aur Din.
Having fallen out with Hindi heroes, at age of 34, she settled down in Chennai with Dr. Bali (who was personal doctor of Raj Kapoor). She expected Tamil cinema to come up with offers as she was only 34 but nothing happened. My friend Ali Peter John in his FB post says that she was offered the mother’s role in Deewar and she refused.
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