Bramayugam is Kerala's Kantara as trends nationally

From what we hear from trade circles in Kerala ands Tamil Nadu, Mammootty Brahmayugam is all probability going to be what Kantara was for Kannada filmdom and Rishab Shetty. This will be the first Rs 100 crore film for Mammootty says a trade analyst. This outlook is not based on the first four day collections within Kerala but the trends that are showing in other regional language industries and the audience. Even though the producers had planned to dub the film in Tamil and Telugu and also Hindi and have a release in all languages. The film was touted to be a costly venture and that too in a B&W format. After Valiban hit dirt, the makers cut the hype and talk veered around the costumes of Mammootty being only four dhotis. The posters too did not help either. It was Mammoootty at his worst looking. A week before releases a low budget Premalu and in no time is turning out to be a blockbuster The situation was such that if Brahmayugam failed to average at box office, theatres would increase Premalu shows. With Premalu breathing down the neck and a cynical crowd waiting to see if Brahmayugam was another Valiban, the rest as they say is history. The other day we had reported how the film was doing in Tamil Nadu in first four days. So was the case in Hyderabad. Now Sithara Entertainments has picked the film for two Telugu speaking States. From what we hear is that the film’s Hindi opening is on the cards. We were not able to ascertain whether the OTT deal was clinched before theatre release. As Nanpakal of Mammootty got quite a good response on OTT, in all probability the deal would have closed before release. Sashikanth had in the past made his money through out of the box subject films and made on a limited budget. So far Irudhi Suttru could be termed a money spinner for the banner, Sashikant with Brahmayugam would get into Rs 100 crore club. The word-of-mouth publicity and media reviews are positive, it is only matter of time before the film becomes another iconic film.