Prithviraj Direct OTT Release lukewarm / Casting Managers of Kollywood

 Sarzameen, in its debut week, garnered a lukewarm viewership of 4.5 million, taking the top spot in the list of the most-watched streaming originals in India for the week of July 21 – July 27 as per Ormax data. It surpassed Tourist Family, Bhool Chuk Maaf and others. It will be interesting to see if Prithviraj and Ibrahim Ali Khan’s film will enter the top 5 most-viewed films of 2025 (excluding Netflix). Currently, the 5th spot is owned by Test, which garnered 6.5 million in its lifetime.

Prithviraj Sukumaran, Ibrahim Ali Khan, and Kajol have managed to bring the second biggest debut for a film on OTT. However, it is the biggest debut week viewership for an original film on OTT other than Netflix. Surpassing every single Hindi film of 2025 except for Kesari Chapter 2, it is roaring with its numbers!

 Dharma Productions rule the OTT game owning the top two spots for the biggest debut for a non-Netflix film. Kesari Chapter 2, was a theatrical to OTT release, with a viewership of 5.7 million. This is followed by Ibrahim Ali Khan and Prithviraj’s film, which is also produced by Dharma Productions.

Suresh Chandra Ajith Manager with Vijay's son Jason.

SouthBay is Rana’s  latest venture in South India, focusing on PR/Marketing and Talent pool management.

Some stars who're using SouthBay services are Priyanka Mohan, Aparna Balamurali, Aishwarya Lakshmi, and Pradeep Ranganathan.

Rana owns several dozen companies and has made massive investments in startups. Most are in AI and VFX companies. Some are Ikonz, Anthill Studio, and Kwan Entertainment. He founded Spirit Media, a VFX company, in 2005, which was closed in the 2010s due to failure. He has now reactivated it. Besides that, he owns his family's businesses, including Suresh Productions, RamaNaidu Studios, and RamaNaidu Film School Management, among others.

Jagadish (Vijay's Manager) and "The Route" are handling the dates and PR work for Thalapathy Vijay, Samantha, Atlee, Lokesh Kanagaraj, Keerthy Suresh, Rashmika Mandanna, Kalyani Priyadarshan, Krithi Shetty, Meenakshi Chaudhary, Kathir, Arjun Das and Monisha Mohan Menon.. Now  H. Vinoth is a new entry to this list.

Ajith Kumar's manager is Suresh Chandra. He is also the CEO of Done Channel1, a PR agency, and is a film publicist. He is known for announcing news related to Ajith Kumar's projects and racing team on social media. He is project designer of Ajith’s forthcoming film with Adhik as Director. His agency does PR work for film companies but actors and directors do not seem to be on their list.