Friday, March 14, 2025

Mohanlal most crucial film L2 Empuran release problem

Is Mohanlal’s Empuran producers fighting with each other over sharing revenue ? The strong buzz is that the film might not make it on March 27th. One version is that the one of the producer Lyca is asking for a pull out as the market condition is bad after Vidamuyurchi failure in Tamil Nadu. Close To Rs 40 cr share was got for Lyca from Tamil Nadu market. So far it has invested Rs 80 crores and wants it back with interest. Red Giant is not willing to advance any money and instead distribute on commission basis . Lyca distributed Vidamuyurchi on refundable deposit in Tamil Nadu and hence has no outstanding with theatres. We hear that either Ashirwad gives Lyca the money back or a share in digital rights and from Gulf countries and overseas sale Ashirwad the Producer is not able to rake up this money and negotiations are on.. If Red Giant steps in partly pays Lyca before release and a share after release is likely formula. As Ajith’s Vidamuyurchi collected only Rs 80 crores gross totally in Tamil Nadu, Empuran should collect more than that for Lyca to recover the investmen of Rs 80 crore with interest.. Malayalam film Manjumel Boys collected Rs 53 crores in TN. Other films that collected more than Rs 100 cr in Tamil Nadu are Rajamouli films and KGF2. Even Pushpa 2 collected only Rs 55 crores. Given this past records, Lyca wants to scoot off. In 2019, Lucifer collected Rs 2.5 crores in Tamil Nadu and at that year it created a record of a Malayalam film highest collection in Tamil filmdom.
Here why Empuran is most important film for Mohanlal career wise and financially for Ashirwad Films ? Lets us take a look at the post-COVID era box office of Mohanlal who had seven theatrical releases so far. Except for one, all were bombs. It started with Marakkar: Lion of the Arabian Sea, which turned out to be a box office bomb, wrapping up the India run at just 21.06 crore net. It was followed by three back-to-back box office duds - Aaraattu (11.24 crores), Monster (5.19 crores), and Alone (71 lakh). After four big box office duds , Mohanlal enjoyed his first success post-COVID with Neru, which was helmed by Jeethu Joseph and it was a sequel to hit film Drishyam. At the Indian box office, earning 44.83 crore net against a budget of 18 crores. Then came Barroz directed and acted Mohanlal and became the lowest earnrer in the actor’s career. Like Neru, Empuran is a sequel to hit film Lucifer and has potential to work wonders at the Indian box office.

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