Thursday, September 21, 2023

Will Indian 2 bite the bait ? Kavin in Jason Sanjay film

It has come to light that Big ticket film Producers in Tamil have opted to take the deal offered by OTT platforms and in turn sacrifice a nationwide release in North India. SRK Jawan box office in South India is one of the highest for a Hindi film and Rajinikanth’s Jailor total collection from Hindi was only Rs 7 crores ! Tamil version collected Rs 264 crores and made a record of sorts. Now the same is happening for Thalapathy Vijay’s Leo as they have cliched a deal with NetFlix and got a price bigger than Pushpa 2. Probing further, it turns out that Pushpa 2 is going for a nationwide release as the first part was a hit nationally. Upcountry national chain of theatres will not pick up films that have a deal with OTT platforms for a 4th week streaming rights from the date of release. Sun Pictures struck a deal with Amazon for streaming from 30th day of release and so multiplex chains in North India did not pick it up and so the film had only limited theatres. Now Leo too faces this fate . National chains want 8 week gap for OTT to stream and trade feels that Tamil producers are losing the Hindi market by not waiting for 8 weeks, Jailer received good reviews in Hindi and upcountry media and had the potential to get more money and expand the market, In contrast, Telugu producers of Star films of Prabhas- Ally Arjun – Ram Charan and NTR Jr do not sign the 4 week deal. It has to be seen whether Kamal Indian 2 produced by Lyca will opt for a 8 week window and tap Hindi belt ?
Latest buzz is that Jason Sanjay has signed Kavin of DaDa fame for his debut film produced by Lyca. Kavin has signed Elen directorial film with Yuvan as music director and another one is with Choreographer Sridhar debut film and Anirudh is scoring the music.

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