Are theaters pulling out from screening Etharkkum Thunindhavan for their own selfish gain and using PMK opposition as a reason ?. Sun Pictures ,the producer is seeing many theaters announcing in many districts that screening ET will be a risk and hence are screening Valimai as usual.. The reason being that Valimai run into third week will only give profits to theater owners. The PMK opposition to release of ET is on the grounds that Suriya's previous film Jai Bhim released on OTT had hurt the sentiments of Vanniyar caste and the actor should tender a public apology. The youth wing head of PMK has asked theatres to not screen the film ET.
Though theaters in North Districts being cautious can be reasonable as PMK can create trouble, In other areas too the film is being cold shouldered by movie halls. In Madurai, the film has lesser number of screens than what a usual Sun Pictures film gets. Valimai State distribution is done by Madurai Anbu.
Sources say that there is a conspiracy to yank the film off saying that Prabhas film Radhe Shyam is doing better as it is releasing one day later. Two weeks later comes RRR and ET will totally vanish. As Suriya gave all his films ( acted and produced ) to OTT during Covid time, theater owners were wanting to teach him a lesson. As it was Ruling party backed Sun Pictures, there was nothing much to do. Now PMK has come as a cover to hide behind to hit at Suriya.
PMK is politically weak and in last two polls got trounced badly.. However, the scare it can create in some Districts might keep the audience away. In Chennai, 16 shows per day are booked.in every release theater.
In this proxy war between Theater owners and Suriya, caught is Sun Pictures. Sun Pictures will get police backup and probably have PMK trouble makers picked up today night but theaters unwillingness and a silent word of mouth publicity is what stumps them. Will Suriya fans help to turn the tide ?,
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