Tuesday, January 4, 2022

RRR new release dates and OTT deal in talks


RRR the Pan Indian movie that dropped out of Sankranti season is likely to have a January 26th  release in Andhar/ Telangana  and South. For the Hindi version, RRR might get a OTT release as major players have bid huge amounts ranging from Rs 250 crores if premiered, said a trade source. On Jan 10th, if TN CM Stalin decides to continue with 50% occupancy in coming days, RRR will get a release in Tamil Nadu and pave way for Kerala- Karnataka opening too.

Sources say that a deal has been struck with Jagan ministry to allow  smooth release of  RRR in Andhra after Sankranti and even get a special order to charge special ticket prices for first two weeks of release. This deal has been worked out by noted producer Dil Raju .  DVV , producer of RRR is from the Reddy caste and it too has played a role in Jagan Reddy to soften the stance. Jagan is not keen on appearing as anti Jr. NTR ( one of the leads of RRR) after Balakrishna's Akhanda went to be a big hit in Andhra. Jr NTR reaction to spat between Chandrababu Naidu and YSR MLA over an insult to the former's wife has been diplomatic and unlike Balakrishna . 

Jagan is said to have told Tollywood leaders that he was only anti Pawan as the latter's political party  was politically in alliance with BJP and it had nothing to do with cinema. However now Pawan is dragging in Tollywood and seeing no response has resorted to give it a communal colour as Reddy ( Jagan's caste) v/s others. Jagan is not keen to see a caste consolidation take place on initiative by Pawan a Kapu and with  Kamma caste ( Balakrishna - Jr NTR) backing. Kapu Pawan Kalyan's party has often clashed with Kamma caste members of Jr NTR fan clubs and some have been fatal. A joining of these forces could spell trouble for a Reddy  CM. To appease Jagan, Tollywood has started to isolate Pawan and seeing this Chiranjeevi has openly declared his support to his brother Pawan.

Jagan is not favourably inclined to Chiranjeevi family who belong to Kapu caste and hence made a mess of the Pushpa box office in Andhra through raids on movie halls. The first attack was by Pawan Kalyan , brother of Chiranjeevi on Jagan for being anti- cinema. Tollywood distanced from Pawan's attack as they did not want any trouble with Jagan. Now in a latest news , Chiranjeevi has openly stated his support to Pawan. Chiranjeevi, while speaking during ‘Chiranjeevi Oxygen Bank’ event, appreciated Pawan Kalyan for fighting for justice and advocating for integrity. Chiranjeevi said that integrity, honesty and restraint will bring success ultimately. Chiranjeevi also said that he would also fight for the same justice in due course. He said that the response from the fans is his strength.

RRR would get the desired concessions as per the deal but not Pawan;s Bhemmala Nayak. RRR producers are told that if Jagan stops his interference,  60 % of the cost can be recovered from Andhra alone. If Andhra release is okayed then other  South States too would start screening from Jan 25th, if respective Governments permit. Only prices that were bought at would be scaled down in other States.

Mumbai trade says that distributor Gada would be compensated by proceeds from Hindi premiere on OTT platform and likely to be Netflix. South languages are to go to  Zee 5. Even Overseas buyers feel that Jan 26th is not too late as things have not moved to a lockdown in key markets like US- UK - EU.  Trade is waiting for the salvage operation to succeed .

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