Friday, January 7, 2022

Ajith's Valimai to get three week run post lockdown assures theaters

Ajith's Valimai will get be the first film to release post the present lockdown as per the meeting with distributors - theater owners . Producer Boney Kapoor and TN distributor Madurai Anbu has assured that Valimai which is skipping the January 14th date would never go for an OTT premiere . Exhibitors have agreed that the maximum number of screens will be given to  Anbu  when releasing and added to that a three week assured run will be given in all these screens.  It means RRR and Radhe Shyam will have to renegotiate for screens when they come with Valimai.

Anbu had asked distributors to take back the money given as advance. None wanted to take back the advance . It was informally agreed that Valimai being a straight film would get a three week window in all screens and not to compete with any Telugu films. It was alsi agreed that even if any Tamil film was complete would be asked to defer release till Valimai's three week run.

Vishal's film that is looking to release with Covid restrictions will have to do so on a commission basis. No distributor is willing to give any advance as a full lockdown too could be enforced.

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