Friday, January 7, 2022

Pushpa 1 that rattled Bollywood streams on Amazon Prime

 

Pushpa 1 The Rise has started the sunset of the Bollywood Empire. This what every trade pundit in Mumbai is saying after the collections of Pushpa’s  Hindi dubbed version in North belt. The feeling is not an emotional one and based on Box Office facts of 2021. Pushpa has beaten Bollywood’s only blockbuster hit of 2021 – Sooryavanshi with Akshay Kumar in the lead. A South film dubbed into Hindi and with almost zero promotion in Bollywood media does the unthinkable. So if RRR and Radhe Shyam come with promotions and a visiting card called Baahubali and Saaho, what will happen in Bollywood box office ?. Entering Rs 200 crore club ( India Gross collections) for a Bollywood Star film was a cakewalk. This time only  Sooryavanshi could get into the club. See the figures – Pushpa 1 India Gross – Rs 265 crors. Sooryavanshi – Rs 196 crores and adding overseas touched Rs 293 crores.

Film industry goes for a toss when the Stars begin to fail, Just when Akshay Kumar was lauded for bringing crowds back to movie halls, consequent films began to flop miserably. Bunty aur Babli 2 ( Yash Raj production- Saif- Rani Mukherji), Satyamev Jayate 2 ( John Abraham), Antim( Salman Khan), Chandigarh --- ( Ayusshman Khurana) and lastly 63 ( Ranveer Kapoor- Katrina).

Sallu Bhai aka Salman Khan delivering two duds at Indian box office shook Bollywood. Radhe directed by Prabhudeva grossed Rs 6 lakh and said to have made money from OTT and overseas. The film was badly panned by critics and public in social media. But Antim released went on to give paltry Rs 40 crores in Indian market.

As critics put Covid and film being docu- drama as reason for 83 to be flop, they failed to notice that Tadap with Suniel Shetty’s son Ahan making his debut had recovered the cost and made modest profit. What went unnoticed was that it was Telugu film RX 100 remake.

As Pushpa got over squabbling between Goldmine who had the Hindi dubbed rights and producer over movie hall release and finally AA coming on board, it was seen as yet another Telugu film dubbed that would be seen on YouTube Channel and not for theaters. Those who saw the film trailor on YouTube started to come from evening shows and rest is history. Fact that numbers are coming from Maharashtra – Gujarat which contributed to Sooryavanshi is what is disturbing to Bollywood.

One reason given by a Trade critic is that Bollywood moved away from subjects that appealed to non-metros and this vacuum has been filled by Pushpa. Yet another reason is that many say is word of mouth power that has beaten the orchestrated Bollywood PR network. One section is happy that an Allu Arjun who is out of the nepotism circle of Bollywood has beaten these guys and see it as a reaction of Hindi movie goers who after death of Sushanth Singh is disgusted with these lobby.

Amazon is streaming the film today evening and they are happy lot. The film is still in theaters and with the tag of a blockbuster hit, it feels lucky to have sealed the deal much before the film was released or else …

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