Kamal Haasan will be showcasing the House of Khaddar at the upcoming Paris Fashion Week Fall/ Winter 2022. Amritha Ram, the fashion designer ,who is collaborating with Kamal revealed this in conversation to News 18. She said that Paris , the second after Chicago , would the first of the kind for Khadi to be on an International platform as it has different weave of the same Khaddar. Fashion week happens twice a year in the major fashion capitals of the world; New York (February 7-15), London (February 15-19), Milan (February 19-25), and Paris (February 25-March 5
Amritha who designs the clothes gives an insight into how the actor gives his input -. "“Once I complete the design process I sit with sir. He has his own little fine tuning that comes to his mind which is so quirky. He says I don’t go by books, I never did it in cinema, never in fashion. I go by what I think, I go with the flow. So those are the things which my fashion school didn’t teach me, which I am still learning under his tutelage. I am doing an internship with KH sir. That’s how the design process works.”
With the recent passing of the New York Sustainability Bill, Khadi matches all the parameters and Amritha feels thay the fabric would be the fabric of 2022. Says Amritha - “I believe that I have a responsibility towards holding up the history of the garment and yes, I strive to do it with pride. It’s art and love in its purest form. The fabric challenges me and brings the best out of me.”
She says that she was always in awe of Kamal Hassan's dressing sense. Truly inspired by his work of art and the way he styled himself over the years in his respective films, she considers him an institution of the highest grade. “My experience with working with sir from then to now has been a great journey. I have always considered myself as an understudy of him. What he has learnt over the past so many years in terms of textile, cuts, fits, and hats is unreal. I was so amazed by his style that during the pandemic I created an Instagram page called kh_thestykemanifest where I break down the looks created by him in his movies. In the 70s, he set a trend with the leather jacket, newsboy cap and the aviators. So, when I asked him about the inspiration behind that look, he said he took visual references from serial killer Ted Bundy and put it together.” From wearing khadi during political campaigns to walking the streets of Chicago in a khadi trench coat, Amritha says he’s like the modern Gandhi, embracing khadi with complete," gushes Amritha.
She is also the costume designer for Kamal's Indian 2 and a personal friend of Sruthi Haasan. She has designed clothes for Sruthi in upcoming Telugu film - Vakeel Saab and Saalar . She has worked for actress Parvathy and Dulquar Salman. It is not just the current trendy costumes that Amritha has created but also was the costume designer for film Vada Chennai shot in North Madras and set in the 70's and 80's.era.