MADHARAASI : SK- RUKMINI CHEMISTRY IS USP / MAKERS ASK AJITH FILM PRICE

 Producer of Madharaasi is asking the price of an Ajith film as they have put the collection figures to be on Amaran level or above. So how is the film ?. Telugu dubbing is on and what we hear is that the film’s strongest USP  is the cute chemistry between Sivakarthikeyan who aces the love genre, and Rukmini Vasanth who does it like nobody else right now. A kind of chemistry that SK and Sai Pallavi had in Amaran.

Sure the action sequences and seeing SK in a “mass orientated role” is exciting and all, but this chemistry that has been lost in most of the major films released , that our sources  found in this ARM directorial. The story of the film is about a rugged manpower agent who sizes up against a North Indian mafia in Tamil Nadu.

It’s a properly packed commercial film with comedy, sentiment, and action- backed up by a unique casting. The technical team is also impressive, with Anirudh leading. The film likely starts off with Sivakarthikeyan and Rukmini’s marriage or engagement, which suddenly stops for some reason .Then they would break up and SK would go through heartbreak and will grow his massive beard. Triggered by this incident, the plot of him going after the North Indian mafia in TN will start, as he tries to clear himself of charges that were levelled against him and believed by  Rukmini.

Sources say that this pair is genuinely great and gives a warm feeling judging by the scenes . They suit each other really well, and suit each other’s established mannerisms.Truly looking to see what ARM did with the two ( like he did with Suriya and Asin in Ghajini), and  Anirudh delivered a nice love track for them.

:ets take at what our Distributors tells about Madharaasi sale; Zee5 ahs locked the OTT.

Tamil Nadu

SK movies generally goes around 35 to 45 cr which is also his remuneration.

Amaran collected 158 cr gross which is around 82 cr share .

Now makers are asking 72 cr from distributors which is almost twice the previous.

Value.

According to it should be 55 cr and may be 60 cr Max

If it is 72 cr share then movie needs to gross 140 cr or over which only Ajith, Rajini, Vijay movies do with a hit talk . Kamal and SK had one movie each and Baahubali being excepriom.

I think 55 cr to 60 cr will have 105 cr to 115 cr target to break even which will be ideal.

KARNATAKA

SK movies goes for 4–5 cr Max but Amaran did 25 cr gross. Makers are asking 10 cr which seems too much

I think 7 to 8 cr would be apt need 15-17 cr for breakeven.

KERALA

SK movies goes for 2–4 cr and Amaran collected 20 cr . So makers are asking 7 cr which needs 16 cr to break even.

Telugu states

Generally 7-10 cr but Amaran did 50 cr gross so makers are now 16 cr to 20 cr meaning 30 cr to 35 cr to break even .

Hindi it did around 5 cr they are not bothered .

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Amaran was sold for 70 cr and made 173 cr share .

Thats whooping 103 cr profit majority of which went to distributors.

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Now new producer think SK Range increases to Tier 1 level

Maker is asking 120 cr and he promised SK assured Salary of 70 cr.

Breakeven targets from 205 cr to 220 cr .

Ie something which Ajith movies too dont ask .

Distributors all together are ready to offer 90 to 100 cr.

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Lets see also there is low buzz on this one . AR Murugadoss has not been in great form.

 Phtos Cinema Vikatan