Suriya RETRO Budget and Business / Malayalam Producers Association puts Empuran as LOSS

Movie is own production of Karthik subbaraj and Surya.

Obviously they did not take remunerations. Both have invested in movie.

Surya 2D entertainment stake is 57%

Stone bench (Karthik Subbaraj) stake is 43%

Budget

Production budget is 105 cr

Pooja Hedge - 2 cr

Rest of cast - 14 cr

Technicians - 14 cr (SANA itself got 6 cr)

Making budget - 70 crores

They shot in real locations and also spent lot on art design to get Retro look right. It's technically well made movie.

Prints and publicity- 5 cr

Non theatricals deals

Satellite deals - 43 cr

Audio and digital rights- 17 cr

OTT deals - 65 cr + 15 cr based on contingency.

Overall - 125 cr +15 cr

Theatricals business

Since they became safe before the release itself. They decided to release the movie on own .

However this is what they are expecting

TN - 45 cr

Telugu states- 10 cr

KA +ROI - 10 cr

OS- 15 cr

Overall - 80 cr

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Target to call it hit

TN

Break even- 85 cr gross

HIT - 86 cr to 106 cr gross

Super HIT- 106 cr to 126 cr gross

Blockbuster- 126 cr gross +++

Telugu states

Breakven- 18 cr gross

HIT - 18.2 cr to 22.5 cr

Super HIT - 22.5 cr to 27 cr

Blockbuster- 27 cr +++

KA+ ROI (Hindi multiplex release )

Break even - 21 cr

HIT - 21.5 to 26 cr

Super hit - 26 cr to 31 cr

Blockbuster- 31 cr +++

Overseas -

Break even- 29 cr

HIT - 30 cr to 37.5 cr

Super hit - 37.5 to 45 cr

Blockbuster- 45 cr +++

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Overall Targets

Breakeven - 153 cr

HIT - 155 cr to 192 cr

Super Hit - 192 cr to 229 cr

Blockbuster- 229 cr +++

as per Mollywood Produers Association report, the film has been made on a budget of 175.66 crores. The film’s OTT and satellite rights fetched 35 crores. Theatrically, the film has collected a gross of over 260 crores and a share of 115 crores. With the theatrical share and non-theatrical business, the film fetched 150 crores.

When we include few other rights like Audio, for the budget spend amount of 175 crores, this isn’t enough. The primary reason for this is because of the film’s underperformance in other language markets. The film acquired a mixed word of mouth, and this was also the reason why the film didn’t put big numbers after the 1st week in Malayalam version.