Is Rajinikanth and Venkat Prabhu to collaborate for a
film produced by Lyca Productions ?. The buzz is that Vettaiyan was to wipe out
the losses that Lyca suffered from early ventures with the Actor, but it has
only managed to recover the costs and nothing more. One version is that
Rajinikanth has offered to do a film for Lyca and the choice is Venkat Prabhu
as the Producers feel that GOAT success can be repeated with Thalaivar. Thalaivar
saw GOAT and called Venkat and appreciated him. Venkat in reply posted - Thank you, Thalaivaaaa!! for the call
and for embracing our #GOAT with so much love. Thanks again for appreciating
wholeheartedly. Forever grateful, sending you all the love. Rajinikanth is now working with Lokesh
considered a Vijay Director and earlier Nelson who directed Jailer is also a
Vijay camp Director.
So far
according to exhibitors in the South, Kalki and Devara from Tollywood saved
them and from Kollywood it was GOAT that gave Rs 250 crore collection within
the State.
Vettaiyan
gross ! week is Rs 85 crores in Tamil Nadu. Total gross within India including
other languages is Rs 122.15 crore. The overseas collection is around Rs 73
crores claims production. The total budget is Rs 250 crores and with other
digital rights, the company will just about scrape through. Till Diwali, there
is no great big film and so a few crores will be added
OTT
Platforms have learnt that theatre reactions and critics reviews are far away
from the audience that they cater . Two films Kootukali and Vaazhai the two
Tamil films that are streaming on OTT is a case point. These two films had garner
good reviews and Theatre revenues for Kootukali was very poor and got Rs 1
crore in the weekend. Vaazhai on the other hand got good theatre response and got
Rs 15 crore gross and the film was made at Rs 12 crore and from Disney Hotstar
it got back the total investment.
From the
viewers the response was so bad that the OTT platforms are having second
thoughts on buying such films. The viewers unanimously termed these films as
over rated by critics and too slow and boring.
Take case of Lubber Pandhu. Theatre collection is Rs 35 crore for a Rs 5 crore film and OTT has gone for a Rs 15 crore. Will this also be slammed by OTT viewers ?. The price fixed for such non commercial films that do reasonably well at theatres is now to take a second look as OTT has realised that their audience ( majority) is not driven by critics and that after the initial niche audience, these films have no viewers
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