Saturday, October 19, 2024

Rajinikanth and Venkat Prabhu next ? OTT wary of Critics favorites


 

Is Rajinikanth and Venkat Prabhu to collaborate for a film produced by Lyca Productions ?. The buzz is that Vettaiyan was to wipe out the losses that Lyca suffered from early ventures with the Actor, but it has only managed to recover the costs and nothing more. One version is that Rajinikanth has offered to do a film for Lyca and the choice is Venkat Prabhu as the Producers feel that GOAT success can be repeated with Thalaivar. Thalaivar saw GOAT and called Venkat and appreciated him. Venkat in reply posted - Thank you, Thalaivaaaa!! for the call and for embracing our #GOAT with so much love. Thanks again for appreciating wholeheartedly. Forever grateful, sending you all the love. Rajinikanth is now working with Lokesh considered a Vijay Director and earlier Nelson who directed Jailer is also a Vijay camp Director.

So far according to exhibitors in the South, Kalki and Devara from Tollywood saved them and from Kollywood it was GOAT that gave Rs 250 crore collection within the State.

Vettaiyan gross ! week is Rs 85 crores in Tamil Nadu. Total gross within India including other languages is Rs 122.15 crore. The overseas collection is around Rs 73 crores claims production. The total budget is Rs 250 crores and with other digital rights, the company will just about scrape through. Till Diwali, there is no great big film and so a few crores will be added


OTT Platforms have learnt that theatre reactions and critics reviews are far away from the audience that they cater . Two films Kootukali and Vaazhai the two Tamil films that are streaming on OTT is a case point. These two films had garner good reviews and Theatre revenues for Kootukali was very poor and got Rs 1 crore in the weekend. Vaazhai on the other hand got good theatre response and got Rs 15 crore gross and the film was made at Rs 12 crore and from Disney Hotstar it got back the total investment.

From the viewers the response was so bad that the OTT platforms are having second thoughts on buying such films. The viewers unanimously termed these films as over rated by critics and too slow and boring.

Take case of Lubber Pandhu. Theatre collection is Rs 35 crore for a Rs 5 crore film and OTT has gone for a Rs 15 crore. Will this also be slammed by OTT viewers ?. The price fixed for such non commercial films that do reasonably well at theatres is now to take a second look as OTT has realised that their audience ( majority) is not driven by critics and that after the initial niche audience, these films have no viewers

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