Why Aadujeevitham and Lal Salaam not in OTT

Why is Aadujeevitham GOATLIFE starring Prithviraj and Lal Salaam with Rajini in an extended cameo not scheduled for OTT streaming ?. From what we learn makers of Aadujeevitham had at the outset decided that they will not give the OTT right away and only after they end the Oscar campaign. Lyca on the other hand is planning to club Laal Salaam with Indian 2 and strike a combo deal with OTT platforms. It was reported that Disney Hotstar had got Aadujeevitham rights but it is not true. In fact, a major studio has been entrusted with the Oscar campaign and as part of it, makers decided to sell the OTT only after the upcoming Oscar announcement. Aadujeevitham co- producer is USA production company Alta Global Media. The company profile says Alta Global Media (AGM) is a joint venture between Peabody Award-winning Manager/Producer Steven Adams and acclaimed marketing expert Theo Dumont. The Company serves to elevate and develop business for international talent and companies to access U.S. entertainment market with an emphasis on project development, brand diversity, and strategic planning. Some of the films t handled were Rodney King and Delhi Crime m both Netflix produced ones. The company is Los Angles based. Yet another co- producer is Orlando based Jet Media Productions The Indian Producer is Kerala’s Thiruvalla based banner called Visual Romance Image makers established by director Blessy , funded and promoted by Kuwait based businessman K G Abraham ( Owner of Crown plaza Hotel Kochi , KGA group , NBTC Kuwait ). Before producing Aadujeevitham , the banner also produced a.48 hr long ( world record ) documentary on Mar Thoma church metropolitan Late Mar Chrisostam thirumeni. Another NRI business man from Thiruvalla - K C Eapen is also serving as co partner . KC Eapen is the Associate Producer who stayed on set and carried everything on, especially in Jordan. He is the Brother-in-Law of KG Abraham, Chairman of the KGA Group (they are the main producers funding the movie). The Elite Hotel in Thiruvalla is also owned by them, besides operating The Crowne Plaza. The success of the film was celebrated by Director Blessy and Prithviraj, Makers remained silent.