Thursday, December 7, 2023

Nayanthara flood relief or Brand promo ? Look at Kollywood and Chennai floods

 


Nayanthara's flood relief to Chennai residents has got her negative publicity as the video of her fan club doing this work in Suburban Velacheri looked like a promotional aid for her brand Femi9 that manufactures sanitary napkins and sells the, The van with  both sides painted with Nayanthara and her Femi9 distributed food packets and drinking water. All this was done with the Femi9 advt in the background. After that a group of ladies posed with Femi9 sanitary napkins for the video that was loaded on X. Her fans went delirious and praised Lady Superstar for being so kind and generous. It was seen as a yet another reason for her being worthy of Lady Superstar title. Probably the fact that Tamil cinema Only Superstar or his fans have yet to respond to the flood crisis. This time however many felt that the video lacked a jingle to complete the advt film of the actress brand.

Thalapathy Vijay after a three day slumber woke up and asked his fans to rush aid to flood victims. It was left to likes of Vishal and company to wade through muddy waters. Most viewership was for a video that showed sex bomb Namitha rescued from her Thoraipakkam house by NDRF. Next was Ajith calling on stranded Aamir and Vishnu Vishal. Last time in 2015, AIADMK workers intercepted lorries coming from other States with relief materials and pasted AMMA stickers on the goods.  Using Central Govt funds, AMMA distributed Rs 5000 to each ration card holder in Chennai, irrespective of the damage suffered. Tamil Nadu CM says that such a rain never poured in past 44 years and compared to 2015, the fatalities are less. Though the main parts of Chennai city has limped back to normalcy, the suburban areas where there is no sewage system or any sort of town planning and included as part of Greater Chennai to boost real estate promoters is caught in a situation that there is no way to dry out the stagnant water.

Most of the film crowd ae in this place as the prices are low and get swanky apartments at a throwaway price and so are the rents. The middle class who took to the lucrative offers from promoters are realizing that interior of the house is not enough but civic facilities too count. It is now time for Kollywood to meet CM and donate and show their solidarity with `mass'. In fact it was TV actors like KPY Bala who distributed Rs 1000 to each house he visited 200 homes while Darshan with his friends were on the spot giving out relief goods. Suriya, Karthi and Harish Kalyan have announced their donations to flood relief.



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