Adipurush hit or flop ? NTR Jr - Karthi as Malabar Gold Ambassador

Director OM Raut , dialogue writer of Hindi version Manoj and actor Devadatta who played Hanuman are in trouble after release of Adipurush, A few critics and trade analysts who hyped the film before release are accused of being part of paid promotions . On Day 5, the trade figures show that in North India, the Hindi version stayed steady at Rs 37 crore per day for first three days and slid down to half the collection and has reached Rs 8.5 crores on Day 5. This opening in Hindi is seen by trade analyst Mohan of Complete Cinema and some others as the handiwork of paid promotions by a section of media. These critics who hyped about pre release frenzy and expected biz it would do had to eat humble pie after negative criticism started to pour in social media. They dumped the movie by giving a single star rating and have moved on to praising a film that is going to release directly on OTT. Om Raut old tweet complaining about loud music played in the neighborhood on Hanuman Jayanthi and with a comment asking ‘ Is Hanuman deaf ? “. This has gone viral. Dialogues written by Manoj especially for Hanuman has infuriated the viewers in large numbers and many are asking if Hanuman is a tapori ( street thugs of Mumbai). Devadatta the Marathi actor who played Hanuman is facing flak and his video where he says Saraswathi resides in writer Manoj has come on net. Reports say that the writer has been given police protection. Om Raut is busy editing out objectionable dialogues and scenes and bring another version this week. Worldwide collection is Rs 340 crores on Day 5, Out of this Hindi version contributed Rs 126 crores and Telugu print gave Rs 115 crores. Tamil collection was Rs 3 crores, Malayalam and Kannada together was Rs 2 crores. Prabhas fans and some media outlets in Andhra States say that Taran Adarsh and Karan deliberately gave one star and despite that Adipurush had steady Rs 37 crores opening on first three days and that it was the star power of Prabhas and that he is the only Pan Indian actor from South. They point that Tamil industry is run by two actors’ films and they never cross the border. Also Prabhas fans say that the opening day of Rs 48 crore is unmatched by any Tollywood hero in two Andhra States. The fall of Adipurush in Telugu States was more drastic than in North India. Unlike in Hindi belt where it remained steady for three days, in home turf it fell to 50 percent on Day two onwards. Peoples Media Factory who bought the non Hindi rights of Adipurush from UV Creations which is regarded as Prabhas benami outfit stands to lose heavily. They have Pawan Kalyan film to be released and distributors might ask the company to compensate losses by underselling the upcoming film. We published the official poster regarding box office collection.

After Karthi as Malabar Gold and Diamonds brand Ambassador for Tamil Nadu ,NTR Jr contract as Brand Ambasador for two Andhra States has been renewed for the second time. After the song in RRR winning the Oscars, NTR Jr popularity has reached beyond the Andhra border. Two days back the company announced that Bollywood actor Alia Bhatt as Global brand Ambassador. NTR Jr was signed first in 2011. After that it was Kajol Aggarwal and Tamanaah Bhatia for AP States. Now Dulquer Salman is for Kerala , After Suriya it is now brother Karthi for Tamil Nadu, In Karnataka it is Puneet Rajkumar, The first ever brand Ambassador for the company was Mohanlal and Sania Mirza. At that time it was Hema Malini from Bollywood and later Anil Kapoor and Miss World Manushi Chillar. Maestro Illaiyaraaja too was brand Ambassador