Why was Vikram not given the screens that fell vacant after Samrat Prithviraj ‘s majority of 3500 screens went empty ? Odd hour timings were allotted for Hindi print of Vikram and prime time for Tamil – Telugu prints – Was it to see that Hindi flopped ?. Three days after the release of Hindi print, Bollywood trade pundits rushed to say that Jayantilal Gada who bought the film for Rs 2.75 crores would lose 60 % of the investment. This happened with box office collection increasing from Day one onwards and touching Rs 1 crore on Sunday . If a Bollywood film is released, trade waits for week two weekend and Monday after to predict whether it is a losing one for distributors ?. 15 days after release, Vikram has literally forced it’s way from 400 to 600 screens.
Bollywood according to sources had put in place a plan to
see that another Pushpa ( dubbed South film becomes a hit ) does not happen, revealed a theatre owner in Mumbai. As
his theatre runs on South straight films, he was in the know of the fate that
was waiting for Vikram’s Hindi print. He told southfilmy . blogspot.com that
the Bollywood trade was in jitters after hearing that the film was an extraordinary
theatre experience and in terms of action was not less than KGF 2. At the same
time, Samrat Prithviraj was rated as a film destined to flop.
The source said that they had decided that Vikram’s Hindi
print did not get theatres widely in the first week and flooded the South Indian
pockets with Tamil-Telegu prints . To see a Hindi Vikram was a tedious task for
anybody living within the `city’ of Mumbai. Next plan was the screens that fell
vacant with Samrat’s exit would go back to Bhool Bhualiya 2 and even a
Heropanti but not to Vikram. Two weeks with no major release, Vikram The Hit list(
Hindi name) is running in 600 screens and according to Bollywood trade has Rs
4.94 crore nett and is termed as ` break even’. Now they put the blame on lack
of publicity and that non Tamil speaking audience wanted to see Vikram after
the post release media reports, but bad theatre distribution spoiled it . Truth
is that with no new releases and with no
option, many theatres grudgingly added Vikram Hindi print.
The source further added that the mission of the lobby that
is behind the #makevikramhindiflop has been successful. If today, Vikram is
credited with breaking records worldwide, it is the Tamil language version and not
the Hindi one. Kamal Haasan will remain a Tamil STAR and not a Pan Indian Star.
“ Bollywood cannot withstand Kamal Haasan as he does not play ball with the
Lobby that are the King makers and will make his own rules. He did not ask
Khans to release the First Look of Vikram Hindi. All these are bad manners . Allu Arjun- Yash – Ram Charan have all joined
this lobby and have offered these guys a share of the profits. As they are
still celebrating fall of Dhakkad ( Kangana), they cannot spoil the party with
a Vikram Hitlist success” said the source with a parting shot that had me in
splits – “ Do you know Akki ( Akshay Kumar) is desperate to get Rolex ( Suriya)
make a guest appearance in Hindi remake of Soorarai Pottru / “.
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