No South celebs figured in the most visible top 10 celeberties who endorsed brands , according to TAM index for first 6 months of 2021. Akshay Kumar and Kiara Advani topped the list among film stars whose advts came on TV, Virat Kohli and M S Dhoni from Sports category topped the list.
Kiara Advani who had made her Telugu debut with director Koratala in Bharat Ane Nenu opposite Mahesh Babu and acted in Vinaya Vidheya Rama starring Ram Charan. On Aug 12th, Sherashaah, the biopic on Capt Vikram Batra is releasing on Amazon Prime. Kiara plays Dimple the fiancee of Vikram in the film. The director Vishnuvardhaan of Sherashaah has directed 9 Tamil films and hits were Billa and Arambaam, both starring Ajith.
The visibility factor increased as Akshay and Kiara added 10 more brands than last year and the visibility time on TV was more. Whereas Hrithik Roshan and Dhoni had cut down on brands. Film couples were the favorite and Akshay Kumar-Twinkle Khanna with 39 brands and Saif-Kareena with 19 brands. Virat-Anushka and Deepika-Ranveer were next in line with a total of 30 and 32 brands respectively
In the sports celebrities category there were 45 celebs who appeared whereas only 8 female Sports celebrities were seen during Jan-Jun '21. Out of 8 female sports celebrities, Mithali Raj topped the list followed by Saina Nehwal. Celebrity endorsements were mainly for food and beverage and followed by personal hygiene care products.
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