Saturday, July 4, 2020

Raghava Lawrence donation to PM Cares not worthy as Sonu Sood - Akshay Kumar- Amitabh ?



The Indian Institute of Human Brands (IIHB),  in the lockdown period conducted a survey about who would the corporate companies and the consumer’s rate as their favourite brand Ambassador. Sonu Sood , Akashy Kumar , Amitabh comes first , second and third. Reason, being that they helped in the lockdown period by donating liberally and paying for migrants to reach home. By same yardstick, Raghava Lawrence ,the dancing Star- director- producer of  the South, should have figured in the top list .  I think he has given Rs 1 crore  to PM Cares fund. So is there a different survey for products that are sold only in the South States? Or the corporate and consumers are not aware of a guy called Lawrence and his Samaritan deeds? It looks like the persons surveyed are from the North India and our `national ‘ channels did not go to town with Lawrence like with the  Sood, Khiladi Kumar  and Bachchan charity acts.
Anyway, Lawrence first outing in Bollywood is Laxmi Bomb directed by him with Akshay and to be released on Disney- HotStar. I heard my three friends in the YouTube Channel `Valai Pechu’ say that the personal assistants of actors are not part of any union and they are denied benefits given by FEFSI during lockdown period. They hoped that Lawrence could be of help. The next thing was that Lawrence called them and asked  them to give him a list of affected workers and he would reach help to them. Apart from the PM Fund, he has given to FEFSI and to Dancers Union, a huge amount. His charity work did  not start after lockdown. It is a 15 year long process that started way back.
Starting out as a driver of a stunt master, moving to be a group dancer and graduating to a choreographer, Lawrence knows the pain. When veteran Puliyur Saroja ,our Screen Award jury member  said Lawrence was the winner, we were stunned. He won for a Telugu film and me who moved around with  Salim, Puliyur Saroja ,Raghuram Master and Sundaram Master never had the eye to note a talent like him. My colleague BVS who tracked Lawrence’s one room place in Vadapalani backstreets to invite him said that he could not believe it. It was his first award in his life.

An ardent die-hard fan of Rajinikant, he turned director and a reputed choreographer in Telugu films. He is  a favourite of Chiranjeevi and a pet of Nagarjuna. His Kanchana series made him a hit in Kollywood. Though, he has no market in Kerala, he donated Rs 1 crore to CM Flood Relief. Akshay Kumar who heard about Lawrence’s project to build a home for transgender announced a donation of Rs 1.5 crore. Said Lawrence –“I consider everyone who helps as God. So now, Akshay Kumar sir is a God for us. I thank him for lending his huge support for this project. 


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