Sunday, July 12, 2020

Suriya CDP a copy of Vijay kicks virtual war, Rajinikanth- Kamal and 100 days



With theaters closed and film shootings not yet begun, Kollywood erupted in a virtual war. Actor Vijay fans say that the Common DP poster released by Suriya’s forthcoming film Soorai Pottru to mark the 45 th birthday of their hero on july 23rd is nothing but a rehash of the CDP released by them on their idol’s birthday last month. This virtual war fought on Twitter and social media had a respite after the lockdown.  There were no big releases, trailors or audio launches. Fans handle did not have to brag about the rising First Day First Collections being the record (implying that all other heroes are put in a shadow). Also they had the job of tweeting right from theater as early as 4 AM . Right from the titles onwards , fans start tweet about how grt the start has been. On the side, you get tweets about being a so so film and  a big yawn.

The recent issue is the CDP.  Now this is supposed to be giving a complete picture of the hero’s career and social acceptance etc. In companies this is a system used to show the marketing potential of a product. The similarity raised is that both heroes have identical stance and hands raised upwards (only difference being the right and left). Next is that there are scores of people seen climbing on to Vijay. In Suriya, you have a bridge that goes around him and ends in his palm. The palm has people in doctors, lawyers and other professionals garb. In the bottom of  Vijay poster has Thiruvaluvar and Gandhi statue along with modern buildings. In Suriya poster there are a few buildings, greenery for villages and a Agaram Foundation board (a Trust that Suriya runs to fund education of needy children).
Now Suriya fans say that the name of the actor is written in six languages  inside the lettering. It implies that the actor is a pan Indian actor. This is the reason why 100 celebs will be releasing the CDP of  Suriya and film team has said a big surprise waits on birthday. In the social media war, Suriya was not targeted by other hero’s fans. However, when Suriya fans took to a MASS tag, Dhanush fans jumped in to blast them as the MASS tag is their idol’s rightfully deserved one. Suriya’s father Actor Sivakumar is who chided anybody for being his fan and had no fan clubs in an era of MGR and Sivaji manrams.
In the Kamal- Rajnikanth period too this continued forward. As it was the era of standalone theaters, there was no question of both heroes film releasing under  one roof. Albert Theater Mariappan had the obsession to see that every Rajinikanth film celebrated 100 days in his theatre and he conducted a function. My Editor ( Screen Weekly) asked me to be guide to a Japanese TV crew covering greats of Indian cinema . Rajnikanth’s `Muthu’ was a hit in Japan. Now, I managed to get an appointment with Rajanikanth for the TV crew and luckily they had a Hindi speaking guy to interpret. After the shoot, they wanted to shoot the theater showing Muthu. It was running on a morning show only and past 100 days. Mariappan told me that hardly ten guys came and to ask Sathyanarayana ( then manager of Rajinikanth) to do the needful. At 8 AM, I went to the theater with the crew. There was a huge crowd outside. They garlanded the Japanese crew and theater was full. They danced, threw ticket bills and made a ruckus. A cutout outside the theatre was garlanded and pots of milk poured on it. Mariappan keeps the cutout standing till the next Superstar film is released. TV crew  is happy. Mogambu kush ho gaya !!!
Officially Ajith has not recognized any fan outfits. In the virtual world, if you want to be famous  – call any of these actor’s bad names or even criticize them. This goes for even the reviewers and the so called industry trackers on twitter. If they do not put out a figure which is bigger than the rival’s opening they get slammed and if they do, the rival hero fans handles will ask how much you got paid for it.  How can such trade secrets can be revealed?
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