With theaters closed and film shootings not yet begun, Kollywood
erupted in a virtual war. Actor Vijay fans say that the Common DP poster
released by Suriya’s forthcoming film Soorai Pottru to mark the 45 th birthday
of their hero on july 23rd is nothing but a rehash of the CDP
released by them on their idol’s birthday last month. This virtual war fought
on Twitter and social media had a respite after the lockdown. There were no big releases, trailors or audio
launches. Fans handle did not have to brag about the rising First Day First
Collections being the record (implying that all other heroes are put in a
shadow). Also they had the job of tweeting right from theater as early as 4 AM
. Right from the titles onwards , fans start tweet about how grt the start has
been. On the side, you get tweets about being a so so film and a big yawn.
The recent issue is the CDP. Now this is supposed to be giving a complete
picture of the hero’s career and social acceptance etc. In companies this is a
system used to show the marketing potential of a product. The similarity raised
is that both heroes have identical stance and hands raised upwards (only
difference being the right and left). Next is that there are scores of people
seen climbing on to Vijay. In Suriya, you have a bridge that goes around him
and ends in his palm. The palm has people in doctors, lawyers and other
professionals garb. In the bottom of Vijay poster has Thiruvaluvar and Gandhi statue
along with modern buildings. In Suriya poster there are a few buildings, greenery
for villages and a Agaram Foundation board (a Trust that Suriya runs to fund
education of needy children).
Now Suriya fans say that the name
of the actor is written in six languages inside the lettering. It implies that the
actor is a pan Indian actor. This is the reason why 100 celebs will be
releasing the CDP of Suriya and film
team has said a big surprise waits on birthday. In the social media war, Suriya
was not targeted by other hero’s fans. However, when Suriya fans took to a MASS
tag, Dhanush fans jumped in to blast them as the MASS tag is their idol’s
rightfully deserved one. Suriya’s father Actor Sivakumar is who chided anybody
for being his fan and had no fan clubs in an era of MGR and Sivaji manrams.
In the Kamal- Rajnikanth period
too this continued forward. As it was the era of standalone theaters, there was
no question of both heroes film releasing under one roof. Albert Theater Mariappan had the obsession
to see that every Rajinikanth film celebrated 100 days in his theatre and he
conducted a function. My Editor ( Screen Weekly) asked me to be guide to a
Japanese TV crew covering greats of Indian cinema . Rajnikanth’s `Muthu’ was a
hit in Japan. Now, I managed to get an appointment with Rajanikanth for the TV
crew and luckily they had a Hindi speaking guy to interpret. After the shoot,
they wanted to shoot the theater showing Muthu. It was running on a morning
show only and past 100 days. Mariappan told me that hardly ten guys came and to
ask Sathyanarayana ( then manager of Rajinikanth) to do the needful. At 8 AM, I
went to the theater with the crew. There was a huge crowd outside. They
garlanded the Japanese crew and theater was full. They danced, threw ticket
bills and made a ruckus. A cutout outside the theatre was garlanded and pots of
milk poured on it. Mariappan keeps the cutout standing till the next Superstar
film is released. TV crew is happy.
Mogambu kush ho gaya !!!
Officially Ajith has not recognized
any fan outfits. In the virtual world, if you want to be famous – call any of these actor’s bad names or even
criticize them. This goes for even the reviewers and the so called industry
trackers on twitter. If they do not put out a figure which is bigger than the
rival’s opening they get slammed and if they do, the rival hero fans handles
will ask how much you got paid for it.
How can such trade secrets can be revealed?
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