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Saturday, September 14, 2024
Kamal Haasan egged Urvashi to commit suicide - Akshay flop film better than Kalki on OTT
Urvashi recently revealed her conversation with Kamal Haasan about her thinking about committing suicide. She told Kamal that what she thought was her dearest in life was no more her's and wanted to commit suicide. A cool Kamal lauded her and said that as she was a lady with lots of courage and guts, she could do it. He said that she should also think about her any committments that she has towards film producers. He also told her for two days people will talk about her death and after that she will be forgotten. Urvashi who expected a consoling talk was shocked. After that she changed her mind. This pep talk led to us seeing Urvashi win the Kerala State award forbest actress and that too for 7 time.
ur OTT trade source tells us that when it comes to South movies dubbed into Hindi and boast of a viewership that is more than that of a straight flop Hindi movie,on OTT the viewership is dismal. Take the case of Kalki Hindi. In North India it collected Rs 227 crores. In contrast Akshay kumar flop Chote Miyan Bade Miyan collected Rs 59 crores only and the budget was Rs 350 crores. We are told that Producer Bhagnani sold his office to repay the debut.
Now let us how both performed on Netflix. Kalki Hindi got off to flying start with 4.5 million views and by third week the views were only 900 k. At same time the third week viewership was 1.6 million. Now going by yardstick that OTT pays as per box office figures, it paid Rs 175 crores to Kalki producer. Another reason is that films like Kalki that ae big screen experience get theatre audience and not others. A eight week window for OTT release asked by multiplex chain in North India is too not helping. But again films like Stree 2 run at box office is said to be because the film will not come on OTT for 2 months after theatre release and word of mouth positive talk helped.
So on OTT platform, is Akshay a bigger draw than Prabhas ?. Aamir Khan says that a great chunk of audience wait out for the film to come on OTT and so he is not going to sell his film to OTT.
Now yet another fallout is that TV channels are offering ery poor money for telecast for films that have already coming on OTT. The Tv viewership drops by halg when a film that is streaming on OTT is telecast. So now a Producer is caught in a fix. He has to clinch an OTT- TV deal in ne go. Those OTT that are part of TV channels sensing this drive a hard bargain with Producers.
Tollywood films that have bombed in theatres are coming in a four week or in some cases in 2 week gap. In Mollywood many small budgeted films do not figure in major OTT platforms and find their way to other localized OTT platforms where it is screened on sharing of revenue got from pay per view. A uniform 8 week windown for all South films could be a better alternative, some feel. Now South films dubbed in Hindi and not adhering to 8 week window are not screened by national chains in North India.
Labels:
Akashay Kumar,
Kalki,
Kamal Haasan,
prabhas,
Urvashi
India Chennai
Chennai, Tamil Nadu, India
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