Nayanthara for BIggBoss Tamil and Rs 400 crore needed to make Indian 3 a hit

Big Boss a Lady Superstar Nayanthara’s office and Banijay are in talks for hosting Big Boss Tamil next season, is what we heard just now. We were told that Vignesh Shivan , hubby , was in talks with the production company. In another related development, it is said that the team that was said to prepare a storyboard for Vijay Sethupathi as host for a promo has been told to put it on hold. Two things that could possibly happened is that VSP team might have asked for the same amount of Rs 150 crores that Kamal was getting or anuthing more than Rs 100 crore plus. Banijay has to convince the sponsors and they are those looking for targeting urban class and Tier 2 cities. Apart from this the audience of BB Tamil is spread across many countries and they are those that view them on HotStar app. This audience would be nil for VSP. Though Maharaja got a good run in OTT and theatre, his previous films were duds. On Netflix, Maharaja termed a hit was no 5 among non English films but Indian 2 which is termed a flop was on 7th spot globally.

At the same time, Nayanthara is an option that loomed big . For one the fact that for first time a full time Lady Host for BB is new concept and no language has tried it and secondly that she is a known face across all regions. Added to this, Nayanthara exposure to advertising and her dress sense could be an added advantage. It was Kushboo who turned host for a Jaya TV show and created a big buzz. Women audience waited to see what Kushboo wore for the show and soon they were copied put out on the market. Ramyakrishnan was also a popular host of TV show. She did step in a for a while in BB as Kamal had taken a break. This season to make it interesting, many film celebrities are to appear every week as guests. They will be mostly those working in films that Disney Hotstar has bought for OTT streaming. Let’s wait to see if Lady Superstar says yes to Banijay. Rs 400 crores Plus to cover Indian 2 losses

Lyca and Red Giant has sat across the table and counted the figures and have come to a conclusion that if Indian 3 has to succeed and it means only covering up the losses for both companies, nothing short of Rs 425 crores Gross has to be collected. Lyca started with a Rs 250 crore budget and after accident. Legal disputes with Shankar over budgets and Covid , it resumed shooting after Red Giant pumped in Rs 150 crores. In India, theatrical revenues for the film was only Rs 83 crores and rest was in overseas. Taking the total amount invested in both parts and it reaches a staggering Rs 500 crores, With revenues from Indian 2 pegged at Rs 53 crores overseas and Rs 81 crores in India and totally Rs 148 cr, both companies need a staggering amount to just cover the investment