Tuesday, August 9, 2022

Shocking !!! Dulquer Salman film in Kerala flops badly

 

Fall out of Sita Ramam (SR) : Take first three days collection in Kerala . Dulquer Salman ( DQ) is considered the youth icon. SR gets  opening of Rs 30 lakhs on day one in Kerala, Rs 2.8 cr in Andhra / Telangana and Rs 15  lakhs in Tamil Nadu. On Day two, it increases in Kerala  to Rs 60 lakhs and Rs 3.70 crores in AP/ Ts and Rs 80 lakhs in Tamil Nadu. Third day in same order, DQ film in Kerasla gets Rs 90 lakhs ( being a Sunday) and touches Rs 4.7 crores in Ap/ Ts and Rs 1.2 crores in Tamil Nadu.

Analysis of figures; DQ has lost his viewer base in Kerala is evident. No body with a STAR status opens in his home territory with such a dismal tally. Taken for granted that it is a dubbed film, STAR should command an opening and later can drop collections as it is not a straight Malayalam film. Not even his die hard fans have bothered to even come near the movie hall. Some pro DQ YouTubers were seen cursing the fan clubs for cold shouldering a `cinematic poetry’.

Kurup having a subject that is quite a folklore in Kerala had got in the crowds . If content was the criteria, DQ should have seen footfalls increasing like in Tamil Nadu. In Andhra and TS , there was Kalyan Ram’s Bimbasara as opposition. It was an entirely different genre of masala film . Fact that DQ film got more collections in AP/ TS and Chennai  has shown that promotions had worked to a great extent. Failure in Kerala is purely that DQ banked on fan base to get an opening. It has proved that he is yet to command an opening on his own steam and needs props.

 From the Telegu producer viewpoint: When a Telegu Producer makes a film with a Youth icon of Kerala as hero, he expects at least the film will recover the money that he paid to the hero from Kerala. DQ charged Rs 4 crores ( as it is a multi language film) and share of collections. If Kerala gross ( inclusive of tax ) touches Rs 3 crores, it will be a miracle. For the producers luck, Telegu film collections will cover the cost. For this, should a Telegu producer go hunting for a Kerala hero ?. Take the case of Mammooty or Mohanal ( Janata Garage), the amount paid was only Rs 5 crores. It was got back from Kerala itself. In case of Janatha Garage, Lal himself took the distribution rights instead of payment. In the case of upcoming Agent, Mammooty presence would ensure a more than average opening for the film dubbed in Malayalam.

Yet another point is that Suresh Gopi’s Paapan released weeks before is collecting double what Sita Ramam is getting in Kerala.

DQ has to first consolidate his box office in Kerala and think of attempting hero roles in other languages. Take the case of Vikrant Rona, Sudeep film collected Rs 40 crores from Karnataka alone . Similarly, Kamal Haasan Vikram biggest collection was from Tamil Nadu. Even in case of Baahubali or RRR – KGF, box office collections from the home State was the highest.

My nutshell review : It reminded me of iconic Veer Zaara  - Roja- Bombay. Vishal music is good and has aptly rehashed a song of OK Kanmani. If you think cinematography – locations are soul of a film, then SR is your cup of tea. Mrunal Thakku the heroine is the biggest take away and DQ for a Malayalam film goer has not done anything new. First half is boring. You can spot the voice of Ramesh Pishardy and  Adhiri Joe ,the social media influencer, in dubbing voices for Malayalam version.

DQ says he will not play a romantic hero again – Good decision. On Monday film’s Telegu version got Rs 2.5 crores , Tamil – Rs 6 lakhs and Rs 45 lakhs in Malayalam. Total 4 day collections -  Rs 18.2 crore from all languages. Tamil- Rs 2,75 crores and Malayalam Rs 2. 25 crore and rest from Telegu.

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