Fall out of Sita Ramam (SR) : Take first three days collection
in Kerala . Dulquer Salman ( DQ) is considered the youth icon. SR gets opening of Rs 30 lakhs on day one in Kerala,
Rs 2.8 cr in Andhra / Telangana and Rs 15 lakhs in Tamil Nadu. On Day two, it increases
in Kerala to Rs 60 lakhs and Rs 3.70
crores in AP/ Ts and Rs 80 lakhs in Tamil Nadu. Third day in same order, DQ
film in Kerasla gets Rs 90 lakhs ( being a Sunday) and touches Rs 4.7 crores in
Ap/ Ts and Rs 1.2 crores in Tamil Nadu.
Analysis of figures;
DQ has lost his viewer base in Kerala is evident. No body with a STAR status
opens in his home territory with such a dismal tally. Taken for granted that it
is a dubbed film, STAR should command an opening and later can drop collections
as it is not a straight Malayalam film. Not even his die hard fans have
bothered to even come near the movie hall. Some pro DQ YouTubers were seen
cursing the fan clubs for cold shouldering a `cinematic poetry’.
Kurup having a subject that is quite a folklore in Kerala
had got in the crowds . If content was the criteria, DQ should have seen
footfalls increasing like in Tamil Nadu. In Andhra and TS , there was Kalyan
Ram’s Bimbasara as opposition. It was an entirely different genre of masala
film . Fact that DQ film got more collections in AP/ TS and Chennai has shown that promotions had worked to a
great extent. Failure in Kerala is purely that DQ banked on fan base to get an
opening. It has proved that he is yet to command an opening on his own steam
and needs props.
From the Telegu
producer viewpoint: When a Telegu Producer makes a film with a Youth icon of
Kerala as hero, he expects at least the film will recover the money that he
paid to the hero from Kerala. DQ charged Rs 4 crores ( as it is a multi
language film) and share of collections. If Kerala gross ( inclusive of tax )
touches Rs 3 crores, it will be a miracle. For the producers luck, Telegu film
collections will cover the cost. For this, should a Telegu producer go hunting
for a Kerala hero ?. Take the case of Mammooty or Mohanal ( Janata Garage), the
amount paid was only Rs 5 crores. It was got back from Kerala itself. In case
of Janatha Garage, Lal himself took the distribution rights instead of payment.
In the case of upcoming Agent, Mammooty presence would ensure a more than
average opening for the film dubbed in Malayalam.
Yet another point is that Suresh Gopi’s Paapan released
weeks before is collecting double what Sita Ramam is getting in Kerala.
DQ has to first consolidate his box office in Kerala and
think of attempting hero roles in other languages. Take the case of Vikrant
Rona, Sudeep film collected Rs 40 crores from Karnataka alone . Similarly,
Kamal Haasan Vikram biggest collection was from Tamil Nadu. Even in case of
Baahubali or RRR – KGF, box office collections from the home State was the
highest.
My nutshell review : It reminded me of iconic Veer
Zaara - Roja- Bombay. Vishal music is
good and has aptly rehashed a song of OK Kanmani. If you think cinematography –
locations are soul of a film, then SR is your cup of tea. Mrunal Thakku the
heroine is the biggest take away and DQ for a Malayalam film goer has not done
anything new. First half is boring. You can spot the voice of Ramesh Pishardy
and Adhiri Joe ,the social media influencer,
in dubbing voices for Malayalam version.
DQ says he will not play a romantic hero again – Good decision.
On Monday film’s Telegu version got Rs 2.5 crores , Tamil – Rs 6 lakhs and Rs
45 lakhs in Malayalam. Total 4 day collections - Rs 18.2 crore from all languages. Tamil- Rs
2,75 crores and Malayalam Rs 2. 25 crore and rest from Telegu.
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