Thalapathy Vijay is the next Pan Indian Star and Jr NTR comes a second according to Ormax Media survey conducted across India. Surprisingly, Allu Arjun position has dropped to fourth and third position is by Prabhas. Yet another news is that Netflix that is streaming the Hindi version of RRR has received tremendous response from subscribers in various countries. Subscribers using snapshots of RRR on Netflix are posting them with comments. In comparison, Zee5 that is streaming the South languages is not getting this kind of response.
RRR OTT streaming on Netflix has done immense good for the platform as usually Indian audience and those abroad associate it with Hollywood films and with RRR , Netflix has managed to break this image. Over all opinion among viewers is that Jr NTR was more impressive than Ram Charan. Many felt that he was better than Allu Arjun of Pushpa. Though `Beast ' was not promoted as a Pan Indian film, the Arabic Kutthu song that went viral had created a buzz and his looks as well as his dance movements have made those surveyed to pitch him for next Pan Indian Star from South. This will be music to ears of director Vamsi and producer Dil Raju.
Ormax in an earlier report said that film libraries of OTT platforms were most important for increasing the subscriber base. It noted that in South India that accounts for 36% of subscriber base of OTT, film library is very important. Amazon Prime Video has the largest film library of South films and among regional players only Sun NXT and Manorama Max are in top with just 10 % share. MX player is second in many South languages due to its content sharing with Sun NXT and its own library. In Kannada and Malayalam, MX Player is No 2 After Amazon Prime comes Disney Hotstar among national players. With Zee 5 - Sony Liv and Voot entering with more aggression, the South market will get competitive.
No comments:
Post a Comment