Monday, October 12, 2020

Update Simultaneous on Hotstar - Star Vijay -Mookuthi Amman of Nayanthara- Webseries with Kajal Agarwal and Taamanaah



Sun and SunNxt to release  Sundar C - Prasanna film , remake of Maya bazar (kannada) Nayanthara Mookuthi Amman on
 Diwali  at Hot star and Star Vijay and to join with same pattern is Zee5 . Live Telecast , a webseries starring Kajal Aggarwal and directed by Venkat Prabhu, Karthik Subburaj produced fun show Triples with Jai - Vani Bhojan, November Story with Tamanaah and My Perfect Husband with Sathyaraj and Seetha.
 Meanwhile QUBE – The Market Leader among Digital Service Providers (DSP) has come to the rescue of the struggling theatrical business. QUBE has announced a film distribution package for producers that discounts Virtual Print Fee (VPF) for new releases by 50%. This will help the Producers and Distributors immensely. This Special Package will ease the financial burden of releasing new movies in a difficult period post lockdown. The offer will be available for a minimum billing of Seven Shows till December 31st, 2020 unless extended. This will be the first good news for the theatrical business post the Pandemic. The rest of the DSPs are also expected to follow in the next few days. It is known that the Central Government has allowed the reopening of the theaters with a limit of 50% occupancy from October 15th . 

Among the top three film distribution areas, Chennai and Chengalpet distributors backed the TFAPATN (Association of Active Tamil Film Producers (TFAPA)) move to not pay the Virtual Print Fee ( VPF) to any of the digital service provide. 

Producer TG Thyagarajan says, “In an industry like ours, where 90 per cent of films fail at the box office, producers of small and medium-budget movies suffer a lot due to the VPF amount. It’s true that distributors and exhibitors are also facing various challenges. We need a win-win situation. When we spoke about this at the South Indian Film Chamber of Commerce, we learnt producers of all south industries are opposing the VPF rates.”



Zee Studios being the first Bollywood Studio has mailed to all the Cinema Chains and Digital Service Providers about not paying the VPF amount for the screening of Khali Peeli in their Cinemas, they are yet to receive the reply on the same. Also, National Cinema has not been screening Khali Peeli for the same could be one of the reason of that. Apart from Zee Studios, Bengali Film Producers and Distributors who are set to release 10-12 Film on Durga Puja has also informed that they won’t be paying the VPF and even the Gujrati & Punjabi films producers and distributors are in support of eliminating the VPF Module.

Non National Cinema Chains (apart from PVR Cinemas, INOX Leisure Ltd, Carnival Cinemas, CinĂ©polis Cinemas, Movie Time Cinemas) and Single Screen are also in support of scrapping VPF module as this would save them from paying assured digital guarantee amount to distributor irrespective of the film’s fate if failed at box office and also hope they would be able to screen the small and mid-size films as the producer wouldn’t have a burden of the VPF cost while screening and making it wide release of the film. Backing the scrapping of VPF Module Non National Cinema Chains Holder has also demanded that they should also rethink of terms of Cinemas Release Plan restriction, that has bounded by National Cinema Chains as the other Cinema Chains feels left out for the screening of the small films like Kaamyaab, The Tashkent Files etc.

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