Among the top three film distribution areas, Chennai and Chengalpet distributors backed the TFAPATN (Association of Active Tamil Film Producers (TFAPA)) move to not pay the Virtual Print Fee ( VPF) to any of the digital service provide.
Producer TG Thyagarajan says, “In an industry like ours, where 90 per cent of films fail at the box office, producers of small and medium-budget movies suffer a lot due to the VPF amount. It’s true that distributors and exhibitors are also facing various challenges. We need a win-win situation. When we spoke about this at the South Indian Film Chamber of Commerce, we learnt producers of all south industries are opposing the VPF rates.”
Zee Studios being the first Bollywood Studio has mailed to all the Cinema Chains and Digital Service Providers about not paying the VPF amount for the screening of Khali Peeli in their Cinemas, they are yet to receive the reply on the same. Also, National Cinema has not been screening Khali Peeli for the same could be one of the reason of that. Apart from Zee Studios, Bengali Film Producers and Distributors who are set to release 10-12 Film on Durga Puja has also informed that they won’t be paying the VPF and even the Gujrati & Punjabi films producers and distributors are in support of eliminating the VPF Module.
Non National Cinema Chains (apart from PVR Cinemas, INOX Leisure Ltd, Carnival Cinemas, CinĂ©polis Cinemas, Movie Time Cinemas) and Single Screen are also in support of scrapping VPF module as this would save them from paying assured digital guarantee amount to distributor irrespective of the film’s fate if failed at box office and also hope they would be able to screen the small and mid-size films as the producer wouldn’t have a burden of the VPF cost while screening and making it wide release of the film. Backing the scrapping of VPF Module Non National Cinema Chains Holder has also demanded that they should also rethink of terms of Cinemas Release Plan restriction, that has bounded by National Cinema Chains as the other Cinema Chains feels left out for the screening of the small films like Kaamyaab, The Tashkent Files etc.
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